Track the Customer Journey with Audience Insights

Learn how to set up and use Audience Insights to track attendee behavior before, during, and after your events. This video walks through how to install the Sequel Pixel, customize lead scoring, and analyze visitor activity to improve your marketing strategy. You'll see how to identify high-intent leads, understand content performance, and optimize post-event follow-ups. If you're on the Business plan, get started today by setting up Audience Insights in your Sequel.io dashboard. Audience Insights Set-up Documentation - https://help.sequel.io/en/articles/10150225-audience-insights-set-up