Unified Growth: How Strategy, Alignment, and AI Fuel Big Impact for Small Teams

Over the past couple of years, Sercante’s marketing team has evolved from a scrappy startup effort into a strategic growth engine. Join Sarah Kloth and Oana Manolache as they discuss the team’s journey to align marketing and sales for seamless customer experiences, scale community-first initiatives without an ad budget, and leverage AI to amplify impact. Learn how to realign internal teams to break silos and improve efficiency, build a strategy-first approach to meet evolving audience needs, and scale marketing through partnerships, content, and genuine community connections without relying on heavy ad spend.