Double the Output, Not the Team: Inside a CMO’s AI-First Playbook

AI isn’t just another tool in the marketing stack, it’s becoming the operating system for how modern CMOs think, decide, and execute. In this session, Ahrefs CMO Tim Soulo breaks down how he’s using AI to double his team’s output, build internal agents, and rethink the role of marketing leadership entirely. From creating a “digital twin” of himself to redefining what marketers should spend their time on, Tim shares a candid look at what’s working, what’s changing, and what CMOs need to do now to stay relevant.