Building an Experimentation Culture from PLG to Enterprise Motions
Join us for a transformative webinar on seamlessly integrating self-serve experimentation into enterprise motions. Explore strategies for extending these approaches beyond digital channels, uncover transferable tactics for enhancing enterprise motions, and learn how to anticipate and meet customer needs through a meticulously crafted digital journey. With Carly Brantz as your guide, you’ll be able to elevate your enterprise game with insights that redefine customer engagement and drive business growth!
Here’s a name that needs no introduction in the realm of marketing – Carly Brantz, the dynamic Chief Marketing Officer at Launch Darkly, the former CMO of Digital Ocean, and a board member of several remarkable organizations. No stranger to experimenting with marketing strategies and techniques, Carly recently shared her insights on leading a marketing organization in a remote environment, building a strong community, and much more, during Game Changers.
In her illustrious career, Carly has been part of significant transitions, such as the progression of Sendgrid from a 30-member organization to a company with massive outreach, and Digital Ocean’s shift to remote operations in the wake of COVID-19. Leveraging her experiences from these transformations, Carly embarked on her journey with Launch Darkly.
As a marketer, she believes that the first steps to achieving success include a deep dive into the organization’s data, understanding what works and what doesn’t, and initiating changes accordingly. In a sector that is persistently evolving, experimentation and perpetual learning play crucial roles in keeping the marketing ball rolling. In the same vein, Carly confessed her love for the term ‘ABT’ – ‘Always Be Testing’. She holds steadfast to the notion of continuously innovating and experimenting with marketing programs to keep them fresh and engaging for the customers and prospects.
When it comes to remote workforces, Carly advocates the idea that forming connections with colleagues beyond the workspace and trust-building play an essential role in ensuring success. Channelizing her previous experiences, Carly employs different ways to nurture relationships with her coworkers, such as team building exercises, ice-breakers, and other interactions.
Carly asserted the importance of content strategy in building an enterprise. She upholds that providing value to customers through relevant content remains equally significant, irrespective of whether it’s through a self-serve channel or an enterprise sales motion. Drawing from her past self-serve experience, Carly looks forward to exploring the potential of using self-serve as a pipeline generation mechanism in Launch Darkly.
Despite the changing dynamics of marketing, some aspects never change – community building and referrals. Carly understands that establishing a trust-based relationship with the customers, knowing their pain points, and providing value to them through pertinent content is key towards building a strong community.
When asked about the changing antics of marketing and what keeps her energized, Carly expressed her excitement towards continuously experimenting with marketing techniques and the promise held by AI. She emphasizes the importance of trying new things and encourages not to fear an experiment failing. In her new journey with Launch Darkly, she eagerly anticipates various methods to optimize marketing channels for successful outcomes.
To sum it up, Carly views the marketing landscape as a continuously evolving entity that urges innovation from marketers, and as a marketer herself, she resonates with the thrill of venturing into this domain. It is indeed no surprise that Carly Brantz has thrived in this sector, given her focus on continuous learning, experimenting, and providing value to the customers.
