By Allie Smith
B2B buyers expect more from the webinars they attend. With global webinar attendance reaching 1.2 billion participants, high-quality virtual event production is a baseline expectation (not a differentiator). Marketing teams face pressure to deliver professional streams that hold attention and generate leads. But when you start looking for help, you hit a wall. Most virtual … Continued
Most virtual event ideas lists read like a party planner’s brainstorm: trivia nights, wine tastings, escape rooms, etc. Those are fine for team morale but do nothing for pipeline. B2B buyers ignore generic broadcasts. They want events that warrant their time, solve a real problem, and respect the fact that they blocked an hour on … Continued
Virtual event hosting on your own website is a permanent, high-ROI growth channel. Data from Passive Secrets shows 90% of marketers report increased attendance, 83% see a boost in brand awareness, and 77% achieve better lead generation from virtual events. Those results don’t happen by accident. They happen when you stop sending prospects to third-party … Continued
Most B2B teams are still running virtual conferences on meeting software and wondering why the events don’t generate pipeline. There’s a reason. Zoom, Teams, and GoToWebinar were built for internal communication. They were not built to capture buyer intent, track engagement across an account, or feed behavioral data into your CRM in real time. Sending … Continued
Most virtual event planning fails before the camera turns on. Not necessarily because the content is bad, but because the process is wrong. The team picks a date, builds a slide deck, sends prospects to a Zoom link, and hopes the recording generates some leads. Then they export a CSV, upload it to the CRM … Continued
The job title hasn’t changed. The job has. A virtual event planner used to mean the person who sent calendar invites, tested the microphone, and made sure the slide deck didn’t have a typo on slide 14. That version of the role is dead. The industry is projected to reach nearly $27.65 billion by 2031 … Continued
A virtual event is a digital gathering where attendees experience content, sessions, and networking online rather than in a physical location. From a 30-minute product demo webinar to a multi-day conference with hundreds of sessions, virtual events span a wide range of formats, budgets, and strategic goals. The global virtual events market was projected to … Continued
Let’s save you some time. If you’re looking for the best place to watch the NFL, binge reality TV, or live stream yourself playing Fortnite, this isn’t that article. But if you’re a marketer trying to figure out which B2B live streaming platform actually drives pipeline and not just views, keep reading. Because the platform … Continued