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Category: virtual events

What Is a Virtual Event? A Complete Guide for Modern GTM Teams

By Nathan Thompson

A virtual event is a digital gathering where attendees experience content, sessions, and networking online rather than in a physical location. From a 30-minute product demo webinar to a multi-day conference with hundreds of sessions, virtual events span a wide range of formats, budgets, and strategic goals. The global virtual events market was projected to … Continued

B2B Live Streaming: How to Turn Webinars Into a Revenue Engine

By Nathan Thompson

Let’s save you some time. If you’re looking for the best place to watch the NFL, binge reality TV, or live stream yourself playing Fortnite, this isn’t that article. But if you’re a marketer trying to figure out which B2B live streaming platform actually drives pipeline and not just views, keep reading. Because the platform … Continued