ON24 is no longer an independent company. Cvent completed its $400 million acquisition of ON24 in April 2026, two months after closing its $300 million purchase of Goldcast. That means ON24, Goldcast, and Cvent are now one company, and the webinar platform you’ve been using is in the middle of a major integration with no … Continued
Adding live video to an application used to mean months of infrastructure work. STUN and TURN servers. WebRTC signaling logic. Bandwidth management that buckled the moment concurrent viewership spiked. Custom encoding pipelines that needed a dedicated team just to keep running. That era is over. A video API abstracts away the encoding, hosting, and delivery … Continued
By Allie Smith
Most teams treat introductions as logistics. Read the housekeeping notes, introduce speakers, launch into content. But the companies generating millions from webinars understand something different: your introduction sets up tracking, establishes engagement patterns, and determines whether attendees stay for the conversion moments that matter. We’ve analyzed more webinar openings across our platform than we care … Continued
By Allie Smith
Recently, we’ve noticed some incorrect and misleading claims made by Goldcast about Sequel on their comparison page. We believe in transparency and accurate representation, so we’re addressing these inaccuracies directly and clearly to ensure our customers and community have the correct information. Misleading Representation Goldcast’s tagline—”Go from simple webinars to an event and video-first content … Continued
By Allie Smith
When it comes to embedding virtual events directly into your website, not all solutions are created equal. Some approaches simply wrap a pre-existing platform inside an iframe, while others—like Sequel—are purpose-built for seamless, site-native engagement that transforms how marketers run webinars, gather insights, and drive pipeline. Today, we’re looking at Goldcast’s new embed feature and … Continued
By Allie Smith
We’re already in the thick of 2025 but still early enough to refine our strategies and turn this into the year for efficient growth. The big question is, what are the top GTM Leaders in all of B2B doubling down on and experimenting with this year? At the recent Executive Game Changers Experience, we brought … Continued
HeySummit offers a variety of event organization and marketing tools from creating a landing page to event registration and ticketing for your event. Combined with sequel’s Virtual and Hybrid Stages, as well as the linked Networking Hub, the integration provides event organizers with the perfect solution to seamlessly plan and execute multi-days summits and take … Continued
Net Revenue Retention Widely regarded by business leaders as a key indicator of the health of a business, Net Revenue Retention is the measure of the money a business makes from its existing customer base. This is comprised of service renewals, feature upgrades and system expansions. Emilia views the marketing activities contributing to NRR as … Continued
Sales Feed – what it is, why it works and how he arrived there The Challenge: Vidyard sought to reach one specific audience: sales professionals (Vidyard also targets marketers and business leaders). Because Vidyard is the leader in video messaging for sales, marketing and business leaders, the challenge was not in convincing those who … Continued
The success of a virtual event depends as much on the platform you use as it does on speakers and marketing. A good virtual event platform streamlines event management and helps event organizers reduce costs, engage attendees, and reach larger audiences for online events. But that’s only half the story. The right virtual event management … Continued