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Category: Uncategorized

Webinar Introduction Script: 3 Templates to Hook Audiences

By Allie Smith

Most teams treat introductions as logistics. Read the housekeeping notes, introduce speakers, launch into content. But the companies generating millions from webinars understand something different: your introduction sets up tracking, establishes engagement patterns, and determines whether attendees stay for the conversion moments that matter. We’ve analyzed more webinar openings across our platform than we care … Continued

Accuracy and Integrity: Our Response to Goldcast’s Misrepresentations About Sequel.io

By Allie Smith

Recently, we’ve noticed some incorrect and misleading claims made by Goldcast about Sequel on their comparison page. We believe in transparency and accurate representation, so we’re addressing these inaccuracies directly and clearly to ensure our customers and community have the correct information. Misleading Representation Goldcast’s tagline—”Go from simple webinars to an event and video-first content … Continued

Seamless Web Experiences: How Sequel’s Embedded Events Go Beyond the Frame

By Allie Smith

When it comes to embedding virtual events directly into your website, not all solutions are created equal. Some approaches simply wrap a pre-existing platform inside an iframe, while others—like Sequel—are purpose-built for seamless, site-native engagement that transforms how marketers run webinars, gather insights, and drive pipeline. Today, we’re looking at Goldcast’s new embed feature and … Continued

What GTM Leaders Are Doubling-Down on in 2025: Insights from The Executive Game Changers Experience

By Allie Smith

We’re already in the thick of 2025 but still early enough to refine our strategies and turn this into the year for efficient growth. The big question is, what are the top GTM Leaders in all of B2B doubling down on and experimenting with this year? At the recent Executive Game Changers Experience, we brought … Continued

Zoom Webinar Alternatives: Why Marketers Are Making The Switch

By Andrei Raileanu

In recent years, the role of online communication has significantly grown stronger and more important. Amid this digital boom, Zoom Webinars have emerged as a dominant tool adopted by many marketers across the globe. However, like many technological platforms out there, it’s not without its set of challenges. This has led several marketers and businesses … Continued

Unbeatable Virtual & Hybrid Summits with sequel + HeySummit Native Integration

By Andrei Raileanu

HeySummit offers a variety of event organization and marketing tools from creating a landing page to event registration and ticketing for your event. Combined with sequel’s Virtual and Hybrid Stages, as well as the linked Networking Hub, the integration provides event organizers with the perfect solution to seamlessly plan and execute multi-days summits and take … Continued

Game Changers Recap: Three takeaways from Emilia Korczynska, Head of Marketing at UserPilot

By Andrei Raileanu

Net Revenue Retention Widely regarded by business leaders as a key indicator of the health of a business, Net Revenue Retention is the measure of the money a business makes from its existing customer base. This is comprised of service renewals, feature upgrades and system expansions.  Emilia views the marketing activities contributing to NRR as … Continued

How Vidyard Leveraged TikTok and YouTube to Target Prospects, Drive Community, and Expand Channel Sales

By Andrei Raileanu

Sales Feed – what it is, why it works and how he arrived there ‍ The Challenge: Vidyard sought to reach one specific audience: sales professionals (Vidyard also targets marketers and business leaders). Because Vidyard is the leader in video messaging for sales, marketing and business leaders, the challenge was not in convincing those who … Continued

A Strategic Asset: How to Choose the Best Virtual Event Platform

By Andrei Raileanu

The success of a virtual event depends as much on the platform you use as it does on speakers and marketing. A good virtual event platform streamlines event management and helps event organizers reduce costs, engage attendees, and reach larger audiences for online events. But that’s only half the story. The right virtual event management … Continued

Virtual Event Trends: 8 Tactics to Boost Engagement in 2022

By Andrei Raileanu

Of course folks are itching to get back out into the world and socialize with friends and colleagues in real life after several years of pandemic-induced solitude.  But that sure doesn’t mean virtual events are done for.  Not by a long shot.  There are many reasons why virtual events are still a stellar option for … Continued