By Allie Smith
We’re already in the thick of 2025 but still early enough to refine our strategies and turn this into the year for efficient growth. The big question is, what are the top GTM Leaders in all of B2B doubling down on and experimenting with this year? At the recent Executive Game Changers Experience, we brought … Continued
Working from home has a unique set of challenges. Regardless of what job you hold, you’ve had to deal with barking dogs, children at home, ringing doorbells, and maybe even working through feeling sick. Despite the weirdness of the last few years, employers are constantly looking for new ways to engage their employees so they … Continued
HubSpot marketers know the value of creating high-quality leads that convert into revenue. That’s why they choose Sequel.io as their webinar tool. Sequel.io empowers HubSpot marketers to supercharge every piece of their webinar strategy. You can use HubSpot forms to register attendees for your webinars and gain insights into your outreach campaigns. Seamlessly integrate Sequel.io … Continued
At Techstars, the mission has always been to help grow entrepreneurs’ ideas into world-changing businesses. Techstars partnered with sequel to power a number of live, virtual experiences – Investor Showcase and several Demo Days, among others. Use Case: Investor Showcase & Demo Day Attendees: 2,500 Modules Used: Virtual & Hybrid Stage, Networking Hub Integration: WordPress … Continued
In recent years, the role of online communication has significantly grown stronger and more important. Amid this digital boom, Zoom Webinars have emerged as a dominant tool adopted by many marketers across the globe. However, like many technological platforms out there, it’s not without its set of challenges. This has led several marketers and businesses … Continued
As AI continues to evolve, it has become an essential tool in every marketer’s tech stack. This has given rise to new opportunities in B2B marketing, including the ability to turn webinars into evergreen content that can be repurposed into blog posts, social media, transcripts, and more. In this article, we’ll discuss how we turned … Continued
HeySummit offers a variety of event organization and marketing tools from creating a landing page to event registration and ticketing for your event. Combined with sequel’s Virtual and Hybrid Stages, as well as the linked Networking Hub, the integration provides event organizers with the perfect solution to seamlessly plan and execute multi-days summits and take … Continued
Net Revenue Retention Widely regarded by business leaders as a key indicator of the health of a business, Net Revenue Retention is the measure of the money a business makes from its existing customer base. This is comprised of service renewals, feature upgrades and system expansions. Emilia views the marketing activities contributing to NRR as … Continued
Sales Feed – what it is, why it works and how he arrived there The Challenge: Vidyard sought to reach one specific audience: sales professionals (Vidyard also targets marketers and business leaders). Because Vidyard is the leader in video messaging for sales, marketing and business leaders, the challenge was not in convincing those who … Continued
The success of a virtual event depends as much on the platform you use as it does on speakers and marketing. A good virtual event platform streamlines event management and helps event organizers reduce costs, engage attendees, and reach larger audiences for online events. But that’s only half the story. The right virtual event management … Continued