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Webinar Introduction Script: 3 Templates to Hook Audiences

By Allie Smith

Most teams treat introductions as logistics. Read the housekeeping notes, introduce speakers, launch into content. But the companies generating millions from webinars understand something different: your introduction sets up tracking, establishes engagement patterns, and determines whether attendees stay for the conversion moments that matter. We’ve analyzed more webinar openings across our platform than we care … Continued

Accuracy and Integrity: Our Response to Goldcast’s Misrepresentations About Sequel.io

By Allie Smith

Recently, we’ve noticed some incorrect and misleading claims made by Goldcast about Sequel on their comparison page. We believe in transparency and accurate representation, so we’re addressing these inaccuracies directly and clearly to ensure our customers and community have the correct information. Misleading Representation Goldcast’s tagline—”Go from simple webinars to an event and video-first content … Continued

Seamless Web Experiences: How Sequel’s Embedded Events Go Beyond the Frame

By Allie Smith

When it comes to embedding virtual events directly into your website, not all solutions are created equal. Some approaches simply wrap a pre-existing platform inside an iframe, while others—like Sequel—are purpose-built for seamless, site-native engagement that transforms how marketers run webinars, gather insights, and drive pipeline. Today, we’re looking at Goldcast’s new embed feature and … Continued

What GTM Leaders Are Doubling-Down on in 2025: Insights from The Executive Game Changers Experience

By Allie Smith

We’re already in the thick of 2025 but still early enough to refine our strategies and turn this into the year for efficient growth. The big question is, what are the top GTM Leaders in all of B2B doubling down on and experimenting with this year? At the recent Executive Game Changers Experience, we brought … Continued

How to Decide Which Webinar Format is Right for You

By Andrei Raileanu

Webinars are a great way to reach a global audience, engage with them in real time, and deliver content that is informative and entertaining. However, with the range of available webinar formats, it can be difficult to know which one is best for your needs. In this blog post, we’ll explore the different types of … Continued

How to Create an Effective Webinar Landing Page + Templates

By Andrei Raileanu

When it comes to creating a well-optimized webinar landing page, selecting the right tool or template can make all the difference. The good news is that there are numerous platforms and templates available out there to help you create engaging and high-converting webinar landing pages. Whether you use the same tool that your website is … Continued

We’re All Zoomed Out! Here’s How to Combat Video Fatigue

By Andrei Raileanu

Working from home has a unique set of challenges. Regardless of what job you hold, you’ve had to deal with barking dogs, children at home, ringing doorbells, and maybe even working through feeling sick. Despite the weirdness of the last few years, employers are constantly looking for new ways to engage their employees so they … Continued

Why HubSpot users choose Sequel.io

By Andrei Raileanu

HubSpot marketers know the value of creating high-quality leads that convert into revenue. That’s why they choose Sequel.io as their webinar tool. Sequel.io empowers HubSpot marketers to supercharge every piece of their webinar strategy. You can use HubSpot forms to register attendees for your webinars and gain insights into your outreach campaigns. Seamlessly integrate Sequel.io … Continued

World-renowned Techstars Demo Day pivots virtual, powered by sequel

By Andrei Raileanu

At Techstars, the mission has always been to help grow entrepreneurs’ ideas into world-changing businesses. Techstars partnered with sequel to power a number of live, virtual experiences – Investor Showcase and several Demo Days, among others. Use Case: Investor Showcase & Demo Day Attendees: 2,500 Modules Used: Virtual & Hybrid Stage, Networking Hub Integration: WordPress … Continued

Zoom Webinar Alternatives: Why Marketers Are Making The Switch

By Andrei Raileanu

In recent years, the role of online communication has significantly grown stronger and more important. Amid this digital boom, Zoom Webinars have emerged as a dominant tool adopted by many marketers across the globe. However, like many technological platforms out there, it’s not without its set of challenges. This has led several marketers and businesses … Continued