New! Sequel AI
Learn more
Get a demo
Back to Sequel.io

Seamless Web Experiences: How Sequel’s Embedded Events Go Beyond the Frame

When it comes to embedding virtual events directly into your website, not all solutions are created equal. Some approaches simply wrap a pre-existing platform inside an iframe, while others—like Sequel—are purpose-built for seamless, site-native engagement that transforms how marketers run webinars, gather insights, and drive pipeline.

Today, we’re looking at Goldcast’s new embed feature and objectively comparing it to Sequel’s native embedded event experience. While both offer a way to showcase events on your website, the underlying technology and strategy are fundamentally different.

Goldcast’s Embed: A Repurposed Full-Screen Experience

Goldcast recently introduced the ability to embed their virtual event component into third-party sites. However, upon examining their implementation, several limitations surface:

1. Authentication Only via Magic Link, With Short-Term Session Persistence

Attendees must access the embed through a magic link. Once accessed, the authentication values are stored in the browser using sessionStorage, which:

  • Only persists for the current tab and session,
  • Is cleared upon tab/browser closure,
  • Does not support cross-tab or long-term identity persistence.

So if a user returns later, opens a new tab, or uses incognito mode, they’ll need to register or re-authenticate.

2. Requires Multiple Landing Pages for a Single Event

Most importantly, Goldcast’s flow still requires marketers to maintain three separate landing pages:

  • A page for registration (often hosted externally or built separately),

  • A page for the live embedded experience, with strict dependency on URL parameters,

  • And a page to host the on-demand replay, which has to be manually stitched together post-event.

This setup adds unnecessary complexity for every event. It doesn’t streamline your workflow or centralize the attendee experience—it just splits it across multiple pages and tools.

3. Goldcast UI Overlays the Experience

The embed isn’t lightweight or native to your site. It includes Goldcast’s full virtual event UI: top bar, agenda, sessions, and more. This creates a visual disconnect with your site’s design and makes the iframe feel like an embedded app—not a seamless experience.

4. Browser Compatibility Limitations

Goldcast’s embed comes with strict technical requirements:

  • They recommend using Chrome for audience members.

  • Embedded events will not render at all in Safari or Incognito mode.

  • This introduces friction for a large segment of users, particularly on mobile devices or in corporate environments with browser constraints.

Sequel: A Native, First-Class Embedded Experience

In contrast, Sequel was built from the ground up with embedded-first architecture. Our mission isn’t to embed a tool—it’s to run your entire event strategy on your website with first-party data, marketing automation, and complete control.

✅ Sessions Load Without URL Tokens

Visitors can land on your page from search, social, or retargeting campaigns and still access the experience. We use persistent sessions, cookies, and identity handling to ensure events are visible whether or not they come via a magic link.

✅ Registration, Attendance, and Replay on the Same Page

You can place a registration form (ours or from tools like Marketo, HubSpot, Pardot) on your event page. Once someone registers, the event replaces the form, seamlessly, without any page reloads. After the event ends, the same page automatically becomes the on-demand version—no reconfiguration or video uploads needed.

✅ Fully White-Labeled and Responsive

Our iframe doesn’t bring extra navigation bars or overlays. The styling can inherit your fonts, layout, and even light/dark themes. Visitors stay on your site. It’s your brand, not ours.

✅ Works on All Browsers and Devices

Unlike other platforms, Sequel works reliably across all major browsers and devices—Chrome, Safari, Firefox, Edge, iOS, Android, and yes, even Incognito tabs. This ensures your attendees can always join—regardless of how or where they access the event.

✅ Complementary Widgets for SEO and Engagement

Beyond the embed, Sequel offers native-style widgets that you can place adjacent to the iframe to further enrich your page:

  • Event Description

  • Speaker Profiles

  • AI-Powered Summaries and Key Takeaways

  • Session Agendas

These components are rendered directly on your site (not hidden in the iframe), which means they’re indexable by search engines—a major boost for SEO and discoverability. This transforms your event page from a static player into a search-optimized, content-rich hub.

✅ Audience Insights Built In

Sequel includes first-party analytics. Know what companies visited your event pages, how long they watched, what sessions they attended, what questions they asked, and how it affected your pipeline. Track returning visitors, repeat engagement, and drive attribution directly from your domain.

More Than an Embed — A Strategy Rethink

Adam from 6sense put it best:

That’s because Sequel isn’t just a container. It’s a platform for running high-converting event series, capturing first-party data, and activating that data across your marketing stack—all while keeping your audience on your site, not someone else’s.

Conclusion: Embedding Is the Feature. Ownership Is the Difference.

Vimeo and Wistia have offered embedded video players for years. Goldcast’s new embed feature is, in many ways, a modern extension of that same idea: drop in a viewer for one-time consumption.

But Sequel is built for modern B2B marketing—where repeat attendance, first-party data, lead scoring, CRM sync, and dynamic content matter. We’re not here to just display a webinar. We’re here to run your GTM motion through events, directly on your site.