The Rise of Multi-Threaded Marketing: How to Build Marketing Flywheels that Compound

Most marketing teams are still running disconnected campaigns, more channels, more content, more noise. But what if the problem isn’t execution… Is it the model itself?

In this session, Freshworks CMO Kady Srinivasan breaks down her “multi-threaded marketing” approach: a new way to orchestrate campaigns across channels, turn single moments into full-funnel flywheels, and scale ABM beyond human limitations using AI.

You’ll learn how to move from parallel execution to sequential impact, extract more value from every interaction, and build a demand engine that compounds over time, not resets every quarter.