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Transforming Marketing Efficiency: The Role of Coordinated AI Adoption
About
Explore the critical importance of creating a well-aligned AI strategy across marketing functions to drive measurable growth and team efficiency. Join Karrie Sanderson, Strategy Lead and Chief of Staff to the CMO at LiveRamp, as she shares how to integrate AI technologies into existing workflows, build cross-functional AI adoption plans, and use data-driven insights to improve campaign effectiveness.
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