Back to CMO Series
The #1 mistake that every content marketer makes – and how to avoid it
About
What is the #1 mistake that every content marketer makes? In this session of Game Changers, Ross Simmonds is going to dive deep into the biggest content marketing mistakes and how to avoid them. He’ll also shed light on accurately measuring the impact of content on revenue and the tactics you need to integrate in your overarching strategy.
Featuring
Hear from more Game Changers
Building Predictable Marketing Funnels: A Revenue-Driven Approach to Agile Experimentation
November 7, 2024
Featuring
Rishi Mallik
Chief Growth Officer
@ Workato
Differentiation Through Data: Crafting Compelling Stories & Strategic Positioning in Established Markets
November 5, 2024
Featuring
Rachel Whitehead
VP Marketing
@ ChartMogul
The Influence of B2C on B2B: Humanizing the B2B Buying Experience
October 31, 2024
Featuring
Jessica Deckinger
Operating Partner
@ Clearhaven Partners
First Marketing Hire to VP: Building an impactful brand and enterprise marketing organization
October 29, 2024
Featuring
Jennifer Hankin
VP of Marketing
@ RecordPoint
Building an owned media flywheel that drives revenue & community growth
October 24, 2024
Featuring
Kathleen Booth
SVP of Marketing & Growth
@ Pavilion
Uniting Revenue & Marketing Operations: Operational Excellence for GTM Efficiency
October 8, 2024
Featuring
Shreha Jain
Director of Marketing Operations
@ Snaplogic