Back to CMO Series
Ditch the boring content: How we built an audience of 15,000 people
About
In this session, Matthew will share how he built a community of over 15,000 members by ditching the typical B2B content and creating engaging, fun, and educational material. Learn how he used witty and non-boring content to capture attention and foster strong connections. Discover practical strategies for creating content that resonates with your audience, driving both engagement and growth. Whether you’re in RevOps, MOPS, or any ops role, this session will offer actionable insights to help you build a vibrant community around your brand.
Featuring

Hear from more Game Changers

How Niche, Data-Driven Content is Shaping Traditional Industry Engagement
February 12, 2025
Featuring
John Huntinghouse
VP of Marketing
@ TAB Bank

Transforming Marketing Efficiency: The Role of Coordinated AI Adoption
February 6, 2025
Featuring
Karrie Sanderson
Strategy Lead and Chief of Staff to the CMO
@ LiveRamp

Building a $100M business with well-balanced PLG & Sales-Led Motions
February 5, 2025
Featuring
Amanda Malko
Chief Revenue & Marketing Officer
@ Thinkific

Unified Growth: How Strategy, Alignment, and AI Fuel Big Impact for Small Teams
January 23, 2025
Featuring
Sarah Kloth
VP of Marketing
@ Sercante

Crafting a Media Strategy That Powers 100% Inbound Growth
January 16, 2025
Featuring
Jessica Walker
CMO
@ MEDDICC

Should you build an industry-specific GTM strategy?
December 12, 2024
Featuring
Andrew Keating
VP of Product and Solutions Marketing
@ LogicMonitor