Back to CMO Series
The ABM evolution: Being intentional about intent & breaking free from overused ABM plays
About
The evolution of Account-Based Marketing is transforming the landscape, and intent-based approaches are leading the charge. As marketers, we’ve observed how this shift has revolutionized our strategies, allowing us to target and engage with precision. The next big leap in ABM? Hyper-personalized experiences driven by better intent data. By understanding and leveraging these signals, we can create more meaningful connections and drive better results. Ready to dive deeper into intent signals and refine your strategies for 2024? Tune into this session of Game Changers to embrace the change, lead with innovation, and set new standards in ABM excellence!
Featuring
Hear from more Game Changers
Building Scalable, Data-Driven Marketing Engines for Hypergrowth
December 3, 2024
Featuring
Allyson Havener
CMO
@ TrustRadius
Achieving Content Market Fit: Driving Pipeline Through Strategic Content Alignment
November 21, 2024
Featuring
Puneeth Ghodgeri
VP of Marketing
@ Encamp
The key to 20X ARR in 4 years: Focus & fast experimentation
November 19, 2024
Featuring
Tyler Calder
CMO + VP, Sales
@ PartnerStack
How Integrated Campaigns Helped Openprise Secure a $25 Million Series B
November 12, 2024
Featuring
Jasmine Chung
Director of Demand Generation & RevOps
@ Openprise
Building Predictable Marketing Funnels: A Revenue-Driven Approach to Agile Experimentation
November 7, 2024
Featuring
Rishi Mallik
Chief Growth Officer
@ Workato
Differentiation Through Data: Crafting Compelling Stories & Strategic Positioning in Established Markets
November 5, 2024
Featuring
Rachel Whitehead
VP Marketing
@ ChartMogul