Building a $100M business with well-balanced PLG & Sales-Led Motions

Join Amanda Malko, Chief Revenue & Marketing Officer at Thinkific, as she takes us behind the scenes of building a $100M business by seamlessly integrating Product-Led Growth (PLG) and Sales-Led motions into a cohesive GTM strategy. With Thinkific’s “blended funnel” approach, Amanda has successfully aligned teams, optimized the customer journey, and leveraged buyer data to predict and facilitate conversions across different customer profiles and ICPs. Expect practical insights on how to balance customer-centricity with scalable GTM efficiency, alongside fresh perspectives for GTM leaders looking to adopt similar models.