A webinar is a single event. A webinar series is a content engine. The difference matters because the compounding returns of a series (growing subscriber lists, accumulating on-demand content, building audience habits, generating richer engagement data over time) are fundamentally different from the one-and-done dynamics of a standalone webinar. If you already know how to … Continued
When it comes to internal meetings, Zoom is the default. It’s on every laptop, everyone knows how to use it, and when a marketing team needs to run their first webinar, Zoom Webinar is usually the path of least resistance. The problem is that “path of least resistance” and “best tool for the job” are … Continued
Every webinar type offers different advantages depending on your pipeline goals. Some maximize audience participation, while others position your brand as the definitive industry authority. Here are the highest-converting formats B2B marketers are using today. 6 Modern Webinar Formats 1. The Live Teardown (Workshop Format) Instead of talking at your audience about best practices, you … Continued
You can run ads, publish content, and build a sales team, but none of those channels come with built-in trust. A community does. When your customers are actively helping other customers, answering questions, sharing use cases, and advocating for your product without being asked, you have something that no amount of marketing spend can replicate. … Continued
If you’re planning a webinar and wondering when to schedule it, the short answer is this: Tuesday through Thursday, at either 11 AM or 2 PM in your audience’s primary time zone. That window consistently outperforms every other combination of day and time for B2B webinars. But “consistently” does not mean “universally.” Your audience, your … Continued
89% of webinar leads come from live sessions, while only 11% come from on-demand viewers, according to recent data. That gap exists because teams optimize for capture, not conversion. The recording method you choose determines whether your webinar becomes a revenue asset or digital dust: Platform choice affects data ownership Quality settings dictate repurposing potential … Continued
By Allie Smith
Most post-webinar surveys measure satisfaction. The best ones predict revenue. The difference shows up in the results. While typical surveys get 20-30% response rates, yielding an average of 19 responses per webinar, sales teams rarely act on the data. Generic satisfaction scores and “would you recommend us” ratings sit in spreadsheets while real buying signals … Continued
Copy.ai generated $3 million in pipeline from webinars in under a year. Not from running more events or buying bigger email lists. They did it by treating webinars as a content engine, not one-off broadcasts. That’s the difference between webinar examples worth studying and the ones flooding your inbox. Most guides showcase attendance numbers like … Continued
Most B2B marketers treat webcasts and webinars as the same thing. They’re not, and the difference costs millions in misallocated budget. A 5,000-person product launch doesn’t need breakout rooms. A 50-person sales workshop doesn’t need broadcast infrastructure. The confusion stems from sloppy definitions. Marketing platforms blur the lines to expand their addressable market. Event teams inherit … Continued
Most teams conflate webcasting with “big webinars,” but they’re fundamentally different beasts. Webcasting is one-to-many broadcast communication designed for thousands of viewers, minimal interaction, and television-quality production. Webinars thrive on two-way engagement with hundreds of participants. This guide cuts through vendor marketing to show exactly how webcasting fits into modern revenue architecture. We’ll cover the … Continued