Seek alignment before differentiation When setting the messaging and positioning for Paddle, Andrew focused on Paddle’s place in the market and how to align its product philosophy amidst that space. Deferring to human psychology, Andrew operates with the knowledge that we understand concepts better when comparing them to other, similar things. When determining Paddle’s positioning, … Continued
Sales enablement is a hot topic in the world of business, and for a good reason – this strategy is revolutionizing the way organizations approach sales and marketing. The concept is simple yet powerful: by connecting all stakeholders across the revenue engine, including sales, marketing, and operations, companies can help front-line teams become more effective … Continued
Building unique live, interactive audio and video experiences is becoming more and more important, however, having to build a video experience like Zoom – that takes years to design, develop and manage. You could use other API providers like Agora or Vonage but you still need to build the whole experience from scratch including the … Continued
As more marketers seek ways to educate audiences about topics related to their brand, webinars prove to be a great asset in their tool belt. As a result, there are many choices on the market for webinar platforms, and new players enter the market all the time. So, how do you ensure that your selected … Continued
Our previous post explained the power of Sequel components and how to get started. If you haven’t, go and check it out: https://www.sequel.io/blog-post/how-to-build-your-own-video-platform-with-live-streaming-and-webrtc-using-sequel In this article we will focus on how to fetch data insights and analytics at a user level, session level or across a company. Our platform tracks every minute of user interaction … Continued
You don’t need a blog post to tell you that generating leads is essential to the success of your business. It is. You already know that hosting a webinar is one of the most effective ways to build authority in your industry. You may even know that more than half of B2B buyers view webinars … Continued
Introduction Our previous post explained the power of Sequel components and how to get started. If you haven’t, go and check it out: https://www.sequel.io/blog-post/how-to-build-your-own-video-platform-with-live-streaming-and-webrtc-using-sequel In this article we will focus on the authentication flow to ensure the best possible user experience. Most of our customers already have accounts or user login/sign-up flows and they want … Continued
There’s no question that the live streaming industry has experienced exponential growth during the past few years, and will continue to expand in the foreseeable future. According to Grand View Research, the global live video streaming market will reach $330.51 billion by 2030 at a compound annual growth rate (CAGR) of 21.3% between 2022 and … Continued
Webinars can be a powerful tool for marketers and business owners to build trust and generate revenue. They also allow you to reach a large audience and provide valuable content in a convenient and engaging way for your viewers. But what if your webinars aren’t converting as well as you’d hoped? There are many variables … Continued
For many of us in the marketing world, when we seek to maximize registrations for a webinar, we’re thinking “let’s get as many butts in seats as we possibly can.” That’s not what this post is about. Here, we’re exploring how to maximize webinar registrations so you get the most value out of your work. … Continued