While webinars have traditionally been used as a lead generation or sales pitch tool, they are very effective in achieving much more. They offer an excellent opportunity to build authority in your industry and trust in your contact base, educate your prospects on the benefits of your products or services, and allow for one-on-one contact … Continued
It’s no surprise that the global live streaming market is expected to hit $247 billion by 2027. Live streaming allows you to reach a massive audience of potential customers without the exorbitant costs of renting out auditoriums or hosting large crowds of people. But grabbing a piece of that market isn’t easy, especially if you’re … Continued
In the dynamic world of B2B SaaS marketing, webinars stand out as powerful tools for engaging prospects and driving conversions. However, proving revenue impact can be a challenging feat. This is where integrating your Sequel account with HubSpot comes into play, offering a solution to the puzzle of measuring webinar success effectively. Imagine having the … Continued
“If it don’t make dollars, then it don’t make sense.” The immortal words of DJ Quik could just as easily be the theme song for a modern marketer. From ads to content to events, marketers are under more pressure than ever to not just execute, but to deliver ROI on every tactic and channel. But … Continued
Virtual events are not just an alternative to traditional in-person events; they are a better way of connecting with new audiences and improving engagement with existing ones. The ability to leverage behavioral data and rapidly move deals through the pipeline is not a secret amongst marketers – more than half (53%) say webinars are the … Continued
How did Delicia Shyu, Marketing & Communications Director at RectorSeal and TRUaire, drive marketing growth for a historically traditional, publicly traded manufacturing company with a team of 9? She focused on improving three things: her own mindset as a leader, collaboration and close communication, the right technology, and a clear vision of where she wanted … Continued
Seek alignment before differentiation When setting the messaging and positioning for Paddle, Andrew focused on Paddle’s place in the market and how to align its product philosophy amidst that space. Deferring to human psychology, Andrew operates with the knowledge that we understand concepts better when comparing them to other, similar things. When determining Paddle’s positioning, … Continued
Sales enablement is a hot topic in the world of business, and for a good reason – this strategy is revolutionizing the way organizations approach sales and marketing. The concept is simple yet powerful: by connecting all stakeholders across the revenue engine, including sales, marketing, and operations, companies can help front-line teams become more effective … Continued
Building unique live, interactive audio and video experiences is becoming more and more important, however, having to build a video experience like Zoom – that takes years to design, develop and manage. You could use other API providers like Agora or Vonage but you still need to build the whole experience from scratch including the … Continued
As more marketers seek ways to educate audiences about topics related to their brand, webinars prove to be a great asset in their tool belt. As a result, there are many choices on the market for webinar platforms, and new players enter the market all the time. So, how do you ensure that your selected … Continued