How to Use Organic and Paid Methods to Generate Leads For Your Next Webinar

You don’t need a blog post to tell you that generating leads is essential to the success of your business. It is. 

You already know that hosting a webinar is one of the most effective ways to build authority in your industry. You may even know that more than half of B2B buyers view webinars as the best way to gather information before making a purchase. 

But how do you get people to sign up for your webinar? This article will share some quick and easy tips for generating leads for your webinars. Let’s dive in.

1. Send your leads to a high-converting landing page

Regardless of whether you’re using paid or organic methods, you’re going to need to send leads to a landing page to gain registrants. Make it count. Your landing page should be designed to capture email addresses and other contact information from potential webinar attendees. You’ll need to ensure your page is engaging, informative, and easy to navigate. 

Below are a few pointers to help you craft a high-converting registration landing page.

First, make sure your headline is clear and attention-grabbing. Your headline should explain your webinar and why it will benefit the reader. 

Next, include a solid call to action (CTA). Your CTA should tell the reader what they need to do next to attend your event. 

Finally, include additional information about your event, such as the date, time, and speakers. This information will help readers to understand what they can expect and make a decision about whether or not they want to attend. 

Following these tips, you can create a high-converting landing page to generate leads for your next webinar.

2. Generate interest for your webinar using organic traffic

Generating interest for a webinar can be challenging, but organic traffic sources can help you reach your target audience without breaking the bank. 

While generating leads from organic traffic can take longer, it can be well worth the effort to reach the right audience. Here are a few tips to help you get the most out of this traffic source:

1. Use social media to promote your webinar. 

Platforms like Facebook, LinkedIn, and Twitter can help you reach a wider audience, and you can use hashtags and groups to target specific audiences seeking to learn about what you offer.

2. Tap your email subscription lists.

Email marketing is also a great way to reach potential attendees if you have a large subscriber base. Make sure to segment your list and personalize your emails so you’re only sending emails to people who are interested in your topic.

3. Add promotions to existing video content.

If you have existing video content, consider promoting your webinar on YouTube. For example, you can create a short teaser video or include a link to the landing page in the description of your current videos.

4. Extend your reach through personal networks.

Personal networks can also be a great source of attendees. Create content for your colleagues, other speakers at your webinar, and leaders at your company to share with their own followers.

5. Use your website to drive registrations.

You can also include a call-to-action on your website and blog. Make it easy for visitors to sign up for your event by having a visible registration form or button.

6. Go where your audience is.

Finally, make sure to list your upcoming webinars on Facebook Events, LinkedIn, or sites like Eventbrite. This will help ensure potential attendees can easily find and register for your event.

3. Generate leads using paid traffic

Paid ads are a great way to generate prospects for your live event. But ads aren’t the only way you can pay to gain more leads for your upcoming webinar. Here are a few other ways to drive paid traffic to your landing page.

1. Invest in industry mailing lists or publications.

Your prospective audience already receives and reads industry pubs. Spend some time learning which perform best in your industry and promote your webinar through a placement in an email, block ad or to send a dedicated message to their mailing list.

2. Trade your time (and money) for a spot on a podcast.

Promoting your upcoming event on a podcast means that you’re reaching an engaged and targeted audience with a good chance of becoming a lead. Just be careful that the information you share on the podcast isn’t the same as your webinar. 

3. Promote high-performing posts on social media

You’ve already spent time and resources on writing social media posts. Find the ones that are performing best, share them through your business pages and pay to boost them. Don’t forget to include a link to your landing page. 

Here are five bonus tips to help you get the most out of your paid advertisements:

1. Define your target audience. 

Who do you want to reach with your ad? What interests do they have? What demographics are you targeting? The more specific you can be, the better.

2. Set a budget. 

How much are you willing to spend on paid ads or placements? Once you’ve determined your budget, you can start testing different ads and track their performance. This will help you determine which ads are most effective. Setting a budget and tracking your results ensures that you’re using paid traffic effectively and efficiently.

3. Create a sense of urgency. 

Your ad should convey a limited time to sign up. Let people know spaces are limited or the early bird price expires soon. This will encourage them to sign up sooner.

4. Use compelling visuals.

People are more likely to engage with an ad if it includes attractive visuals. So make sure your ad stands out from the rest by incorporating compelling images or videos.

5. Provide a clear CTA. 

Your call to action should be clear and concise. Tell people what you want them to do, such as “Sign up for my free webinar.” Include a link to your high-converting registration page.

Pro Tip: When using paid ads, ensure you have a strong webinar funnel to make the most of your ad spend. Your landing page should be optimized for conversion. You should also have a follow-up email sequence ready to go out to people who sign up for your live event.

Conclusion

Generating leads for webinars can be a challenge, but it’s not impossible. The tips and tricks we’ve shared should help you get started on the right path.