Are you looking for ways to measure your webinars’ return on investment (ROI)? If so, you’re not alone. Many businesses struggle to justify the cost of webinars when there are so many other marketing channels to choose from. The truth is, webinars are an incredibly powerful marketing tool – if they’re done right. Not only … Continued
When Bevridge wanted to build a community of people interested in learning about whiskey and other small-batch spirits, they knew events, both in-person and virtual, were going to play a huge part in their strategy. Bevridge brings together a community of spirits aficionados, distillers, and industry veterans through its specialty kits, digital video series, and … Continued
In this increasingly technology-intensive world, marketers can’t chart a path to success without video marketing. Even research shows that 86% of businesses use video as a marketing tool. Consider it as a glimpse into the future of video marketing. Videos are no longer a way to demonstrate products and services. Instead, they educate, inform, influence, … Continued
Are you tired of the never-ending cycle of manually updating your website’s content every time you have a new event or session to share with your audience? Imagine a world where your website’s content is automatically synchronized with your event management system, saving you time, effort, and countless headaches. That world is now a reality … Continued
As a marketer, you need tech for project management, hosting virtual events, improving your SEO efforts, and even automation. The right tools help you save time and resources by doing the heavy lifting for most of your marketing tasks while accelerating the growth of your marketing funnel. But finding the top tools for each type … Continued
Microsoft’s CEO, Satya Nadella, said in April that we’ve seen years of digital transformation in the course of just two short months—and that was only at the beginning of the pandemic! Call us Nostradamus. 2020 just reinforced the paradigm shifts sequel had already been working on even before the pandemic. 2020 was defined as the … Continued
Today, we have countless options to connect live with our audiences without leaving the house, and 90% of B2B decision makers expect the remote and digital event model to stick around. Yet, this incredible tool can also become a snooze fest if it lacks engagement. And, If your event is not engaging, attendees disengage. Virtual … Continued
1. Nail the topic and the title It’s challenging for you to attract attendees if your topic is boring. When planning a webinar, select a topic to attract the right audience base and provide valuable advice to attendees. Before choosing a topic, conduct research to understand the following: What topics resonate with your target audience? … Continued
With video functionality becoming necessary for product promotion and audience engagement, brands and developers often face a tricky question: whether to go for a video API or an off-the-shelf product? A video API is an excellent choice for anyone who needs complete control and flexibility over their video application without the need to build it … Continued
A lot goes into planning and executing a virtual event, and without data to analyze, big plans and budgets can go to waste. That’s because data provides relevant insights on trends and patterns of registrants that can facilitate the process of qualifying leads and closing more deals. At the end of the day you want … Continued