By Allie Smith
A modern webinar operates as three systems at once: a technical broadcast platform, an interactive engagement channel, and a data collection engine. The broadcast delivers content The interaction reveals intent The data drives revenue. When these three systems work together, webinars become the highest-converting channel in B2B marketing: 73% of marketers rank them as their … Continued
Most people think they know what a webinar is (until they need to run one that actually drives results). The term emerged in 1998, combining “web” and “seminar,” but that simple portmanteau no longer captures what modern webinars have become. But in this post, we’re going beyond dictionary definitions. This guide unpacks both the technical … Continued
Most webinar interactions generate nothing but vanity metrics. A poll gets 200 responses. Chat fills with “great point!” comments. The Q&A runs 10 minutes over. Marketing reports 82% engagement, and sales asks what that means for pipeline. Then, silence. Here’s what we’ve learned after watching teams turn webinar interactions into actual revenue: the difference between … Continued
Most webinar questions ask what happened instead of what happens next. We’ve watched teams meticulously craft satisfaction surveys while missing the moment a director of engineering asked about implementation timelines. That’s a buying signal, not a feedback metric. This post focuses on turning every question into a strategic data capture point that connects engagement to … Continued
By Allie Smith
Most B2B teams treat webinars like events, but the smart ones treat them like infrastructure. The numbers tell two different stories. While 91.3% of high-quality leads come from live webinars, most teams can’t connect a single webinar attendee to a closed deal. They track registrations, attendance rates, and engagement minutes or celebrate packed virtual rooms. … Continued
The gap between registrations and attendance kills webinar ROI before the intro slide loads. But most advice treats symptoms: Send more reminder emails Pick better times Add calendar invites. These tactics might bump attendance by a few percentage points, but they miss the core problem: platform friction and generic promotion strategies kill attendance before anyone … Continued
By Allie Smith
Most webinar surveys collect feedback, but the smart ones collect revenue intelligence. We’ve watched teams deploy post-webinar surveys that generate 20-30% response rates yet produce zero pipeline impact. The surveys work fine: they capture satisfaction scores, content ratings, maybe a Net Promoter Score. Marketing reports the numbers, and (you guessed it), sales ignores them. Nothing … Continued
Every webinar your team runs contains thousands of words of expert insight, customer proof points, and strategic thinking — and most of it disappears the moment the session ends. With most marketers now using AI to create or assist in content creation, the opportunity to turn webinars into content has never been bigger (or easier). … Continued
You may have always wanted to run your own webinar but felt overwhelmed by the intricate details involved in its planning and execution. With this comprehensive How-To Guide, I’ll help unlock the secrets of running a successful webinar. By navigating through all necessary steps like precise equipment set-ups, and choosing engaging topics up to effective … Continued
If you’re not careful, online webinars can turn into long-winded monologues without a clearly defined strategy, leaving the audiences bored and distracted. In fact, audience engagement and interaction remain the top challenges related to virtual events. So, how to create webinars that inspire your audiences to take action and return for future events? And with … Continued