The B2B Webinar Promotion Playbook That Actually Drives Pipeline
Most webinar promotion advice optimizes for the wrong metric. Teams celebrate hitting 500 registrations, then watch only 175 people show up live. That’s a 35% attendance rate, which is actually industry average. But here’s what nobody talks about: those 325 no-shows represent wasted promotion spend, diluted engagement data, and missed pipeline opportunities. The disconnect happens … Continued