Webinar Evaluation Questions for Feedback (& Revenue)
By Allie Smith
Most webinar surveys collect feedback, but the smart ones collect revenue intelligence. We’ve watched teams deploy post-webinar surveys that generate 20-30% response rates yet produce zero pipeline impact. The surveys work fine: they capture satisfaction scores, content ratings, maybe a Net Promoter Score. Marketing reports the numbers, and (you guessed it), sales ignores them. Nothing … Continued