What Is a Webcast? Definition, Benefits & How to Get Started
Most B2B marketers treat webcasts and webinars as the same thing. They’re not, and the difference costs millions in misallocated budget. A 5,000-person product launch doesn’t need breakout rooms. A 50-person sales workshop doesn’t need broadcast infrastructure. The confusion stems from sloppy definitions. Marketing platforms blur the lines to expand their addressable market. Event teams inherit … Continued