Most virtual event agendas look like this: take an in-person agenda, cut 20% off each session, add “virtual” to the title. Done. We’ve watched hundreds of these events fail the same way. Strong opening attendance, steady drop-off after 30 minutes, but by the final session, maybe 40% of registrants are still there. The post-event survey … Continued
Most B2B virtual event themes are a trivia game duct-taped to the end of a slide deck. That’s not a theme (and it’s why attendees drop off after 20 minutes). The webinar market is projected to grow from roughly $236 billion in 2025 to over $537 billion by 2029. Capturing buyer attention in a space … Continued
Most guides on how to plan virtual events read like a checklist for setting up a Zoom call: pick a date, build a deck, blast an email list, and hope people show up. That approach degrades your brand and leaks valuable engagement data to third-party platforms. Grand View Research projects massive market growth in the … Continued
Planning a webinar usually defaults to a static spreadsheet that tracks deadlines and nothing else. That approach fails because webinars aren’t an administrative task. Hosted natively on your site, they act as one of the strongest intent signals in B2B. As the focus for marketing teams has shifted to pipeline generation, it’s no secret that … Continued
Most virtual event planning fails before the camera turns on. Not necessarily because the content is bad, but because the process is wrong. The team picks a date, builds a slide deck, sends prospects to a Zoom link, and hopes the recording generates some leads. Then they export a CSV, upload it to the CRM … Continued