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How to Run a Hybrid Event (for B2B Teams)

By Nathan Thompson

Most marketing teams are still figuring out how to run a hybrid event on the fly, running two parallel experiences that barely connect and rarely drive measurable pipeline. B2B teams face a specific challenge: managing in-person networking alongside virtual reach while maintaining focus on revenue outcomes, not just attendance numbers. The complexity doubles when you … Continued

9 Hybrid Event Examples (Plus What Made Them Work)

By Allie Smith

Most hybrid event advice focuses on the tech setup: How to configure cameras Which platform to choose Where to put the virtual attendee chat. But when you’ve got the right platform in place, tech is the easy part. The hard part is designing an experience that serves two fundamentally different audiences without making either feel … Continued