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How to Make Virtual Events Engaging (and Profitable)

By Kathleen Booth

Marketers know passive broadcasting doesn’t generate pipeline. That’s why 75% prefer live webinars over pre-recorded content. The immediate engagement is the reason we keep investing. But capturing real attention online requires more than launching a multiple-choice poll and calling it interactive. Zoom fatigue is real. If your attendees are multitasking in another tab or checking … Continued