Most B2B marketers call webinars their top source of high-quality leads. More than half of attendees drop off before presentations end. That disconnect costs companies millions in lost pipeline. Generic presentation advice obsesses over engagement metrics while B2B teams need presentations that move deals forward and prove marketing’s revenue impact. The difference between a webinar … Continued
Most B2B marketers call webinars their top lead source, yet most presenters show up with bullet points on a napkin and wonder why conversion stays flat. We’ve analyzed over 1,000 webinar recordings through our platform, and the pattern is clear: teams with structured scripts see 30-40% higher retention rates than those who wing it. The … Continued
What Is a Webcast? A webcast is a live or pre-recorded video broadcast delivered over the internet to a large audience, typically featuring one-way communication from presenter to viewers. It’s the digital evolution of television broadcasting, except instead of requiring expensive satellite equipment and broadcast licenses, webcasts run through standard internet connections and can reach … Continued
By Allie Smith
Webinars demand something other content doesn’t: 45-60 minutes of synchronous attention. That’s why prospects evaluate webinar landing pages differently than ebook downloads or blog subscriptions. They’re not just qualifying the content, they’re qualifying whether it’s worth blocking their calendar. The decision happens in three stages. First comes topic relevance: does this solve a problem I … Continued
Most webinar follow-up strategies fail because they treat the webinar as an ending, not a beginning. The companies generating 3-4x more pipeline from webinars understand that the event is just the first touchpoint in a unified customer journey. The Fatal Flaw in Traditional Webinar Follow-Up Traditional webinar platforms create data silos that make sophisticated follow-up … Continued
Most B2B webinars are optimized for the exact wrong outcome. Marketing teams celebrate hundreds of calendar registrations, while sales teams stare at a pipeline that refuses to budge. The disconnect between perceived webinar pipeline success and actual revenue is staggering. Recent insights from the 2025 Benchmark report highlight this gap. While 73% of B2B marketers … Continued
Most B2B marketing teams are tracking the wrong webinar metrics entirely. They report attendance rates to leadership, celebrate registration numbers, and count poll responses like they mean something. Meanwhile, the CFO asks a simple question: “How much pipeline did webinars generate?” And nobody has an answer. Industry benchmarks tell us webinar attendance rates hover between … Continued
By Allie Smith
You spend weeks driving registrations, you host a flawless 45-minute session, and then the recording gathers dust on a hidden resource page (sound familiar?). The good news is that it doesn’t have to work this way. B2B buyers actively want flexible access. The 2025 benchmark data shows a steady year-over-year increase in on-demand viewership. When … Continued
You spend weeks promoting a webinar, but only a fraction of the people attend. Then, your drop-off during the live event gets brutal. And the resulting pipeline is almost impossible to defend to your board. According to MarketingLTB, 87% of businesses use webinars as part of their marketing strategy. The vast majority are bleeding intent … Continued
By Allie Smith
Most webinar guides teach you how to get people to show up. This guide teaches you how to host a webinar that converts attendance into revenue. This difference comes down to one fundamental shift: stop sending your best prospects to someone else’s platform. Start hosting webinars on your own website where you control the data, … Continued