83% of B2B marketers say video and webinar content are their highest-converting lead gen tools, according to a 2025 Benchmark Report. And yet most of those marketers still can’t tell their board exactly how much pipeline a webinar generated. Every time you host a webinar on a third-party platform, you push your highest-intent prospects away … Continued
Hopin owned the virtual event gold rush. Every marketing team with a budget and a pandemic signed up. Then the event ended, the data sat in a dashboard nobody checked, and the sales team got a CSV file three days later. Then, marketing leaders figured out that paying six figures for a platform built to … Continued
Livestorm forces buyers off your website and onto a third-party portal. This interrupts the customer journey and obscures critical engagement data just when intent is highest. Marketing teams are scrutinized on revenue attribution and pipeline influence, yet legacy platforms prioritize registration vanity metrics over actual behavioral signals. This friction gets expensive. As event volume increases, … Continued
Not all online conference software is built for the same job. Some tools exist to keep your team connected. Others are built to convert strangers into pipeline. And the best ones do both without forcing you to compromise. Picking the wrong platform for your use case not onlycreates a frustrating experience, but it actively works … Continued
BigMarker packs a dense feature set. For some teams, that works. For many demand generation managers, that density is a liability. The platform feels heavy, the interface has a learning curve, and it forces you to host high-value content on a third-party domain. You send your best prospects away from your website to engage with … Continued
Yeah, we get it. Zoom’s popular. Three hundred million daily users. It’s on every laptop, every phone, every calendar invite you’ve ever accepted. For internal meetings, it’s nearly perfect (no offense, Google Meets). But for marketing? Zoom is quietly killing your pipeline. Here’s the problem nobody on your team wants to say out loud: every … Continued