5 ON24 Alternatives Dominating Webinars in 2026

ON24 is no longer an independent company. Cvent completed its $400 million acquisition of ON24 in April 2026, two months after closing its $300 million purchase of Goldcast.

That means ON24, Goldcast, and Cvent are now one company, and the webinar platform you’ve been using is in the middle of a major integration with no public timeline for what the combined product will look like.

If you’re an ON24 customer approaching renewal, or if you’ve been evaluating ON24 and are now rethinking it, you’re not alone. The acquisition is the single biggest topic in Sequel’s competitive call data, and the sentiment from current ON24 users is consistent: uncertainty about the product roadmap, concern about pricing changes, and frustration with a platform that was already showing its age.

Here’s what ON24 customers are actually saying, what the real alternatives look like in 2026, and which platform fits each use case.

What ON24 Customers Are Saying Right Now

Sequel has recorded 570+ sales and CS calls, and ON24 is the second most-mentioned competitor in the database (98 mentions). The feedback clusters around five themes.

The UI feels outdated

This is the most common complaint. One customer evaluating Sequel described ON24 as “incredibly outdated, user experience, user interface, just incredible. There’s no innovation whatsoever.” Another noted that ON24 “is not very intuitive” and that their team was “hoping that the webinar just goes through” rather than feeling confident in the platform. Customers switching from ON24 consistently describe the experience as clunky compared to modern alternatives.

Integrations are unreliable

CRM integration quality is a recurring pain point. One customer described their ON24-to-Pardot connection as “ultra slow,” noting it only synced four fields and overwrote lead sources, requiring manual correction for every record created. Another customer migrating from ON24 described the Marketo integration as “absolutely horrific.” The pattern: ON24 connects to CRMs, but the data quality and sync reliability don’t meet the bar that marketing ops teams need.

Post-production is manual and expensive

Multiple customers cite the lack of built-in content repurposing. ON24 offered AI content features as an expensive add-on, and most customers didn’t use them because the cost was prohibitive. One M-Files customer switching to Sequel noted that ON24’s AI content tools “were so expensive that we knew we weren’t going to get it. So nobody really invested too much time in it.”

The Cvent acquisition is creating anxiety

Customers on both ON24 and Goldcast are watching the consolidation closely. One described Cvent’s acquisition pattern bluntly: “Once they got all those former customers on multi-year, then they said, well, now that product’s going to be sunset.” Multiple customers mentioned the acquisition as the trigger for exploring alternatives, even when they were otherwise satisfied with the platform.

Migration is a concern

On-demand content libraries hosted on ON24 are not easily portable. Multiple customers described anxiety about losing access to years of webinar recordings, and the manual effort required to export and re-host that content on a new platform.

The 5 Best ON24 Alternatives in 2026

1. Sequel

Sequel is the strongest alternative for B2B marketing teams that care about website traffic, engagement data, and pipeline attribution.

What makes it different: Sequel is the only webinar platform that embeds natively on your website. Registration, the live session, and the on-demand replay all happen on your domain, with no redirects to a third-party platform. That means your audience stays on your site, your SEO value stays with you, and you get a complete picture of what attendees did before, during, and after the event.

Where ON24 falls short and Sequel delivers:

Audience Insights tracks pre-event website behavior (which pages they visited, what content they consumed), in-session engagement (polls, Q&A, chat, watch duration), and post-event actions (pricing page visits, demo requests, content downloads).

That full behavioral picture syncs to HubSpot, Salesforce, or Marketo in real time. ON24 tracks in-session engagement, but because events live on ON24’s domain, you lose the pre-event and post-event journey entirely.

Sequel AI Studio automatically generates clips, blog posts, social content, transcripts, and AI-dubbed multilingual versions from every session. This is included in the platform, not an expensive add-on. The M-Files customer who switched from ON24 described the operational savings as “saving me hours per week” by eliminating the manual export-and-import process for every webinar.

What customers who switched from ON24 say:

One of our client’s global digital events lead described their motivation for switching: “On24 was just a little bit clunky. What was really interesting to us is the ability to embed on the site and have insight into what our customers and prospects are doing on the site beyond just engaging with our webinar content.”

Their team specifically wanted to understand “what happens to them post-event, how are we keeping them engaged, and how are we getting to pipeline and ultimately revenue?”

Another team, after completing their ON24-to-Sequel migration, reported: “Looking at what On24 is and what this is, I think the team’s going to be very happy with [Sequel].” They specifically highlighted the end-to-end workflow automation as a major improvement over ON24’s manual processes.

Customer results on Sequel:

• Sentry’s bi-weekly workshop program found that 10% of their entire sales pipeline had at least one contact who engaged with the program, with a 58-59% engagement rate
• CaliberMind’s webinar series influenced more than $4M in pipeline from 300+ unique attendees
• Apollo.io runs 8 webinars per week on Sequel with a 500% increase in product adoption
• One customer reported a 42x ROI, generating $1.7M in pipeline from 2,000 hours of audience engagement

Pricing: Growth, Business, and Enterprise tiers. Book a demo for current pricing.

2. Zoom Events

Best for: Teams running high volumes of simple webinars who already have Zoom as their default meeting tool.

Zoom Events works when the format is straightforward: one speaker, slides, Q&A. The infrastructure is reliable, everyone already has Zoom, and the learning curve is zero.

Where it falls short compared to ON24 (and Sequel):

Zoom is the most-mentioned competitor in Sequel’s call database (45+ mentions), and the pattern is clear: it works until you need it to do more. Registration management, CRM syncing, clip creation, and panelist setup are all manual. One customer described managing Zoom webinars as requiring copy-pasting webinar IDs just to get data into HubSpot.

There is no website embedding (events live on Zoom’s domain), limited content repurposing (no built-in AI tools), and analytics are shallow compared to purpose-built event platforms.

If you’re leaving ON24 because the integrations are unreliable, Zoom won’t solve that problem. If you’re leaving because the platform feels outdated and you want better analytics, Zoom’s reporting is even more basic than ON24’s.

Pricing: Starts at approximately $79/month for up to 100 attendees. Enterprise pricing available.

3. Livestorm

Best for: Teams running frequent marketing webinars or product demos who want zero-download friction for attendees.

Livestorm is browser-based. Attendees click a link and they’re in. For teams running recurring webinars at moderate scale, setup is fast and attendance friction is minimal.

Where it falls short:

Livestorm has 40 mentions in Sequel’s competitive data, and the primary complaint is the same one that drives people away from ON24: events live on someone else’s domain. One customer switching to Sequel described the problem bluntly: their replays sent people to Livestorm’s archive, and they couldn’t “control the next step of the funnel.” If you’re leaving ON24 specifically because you want to own your event data and keep traffic on your site, Livestorm doesn’t solve that.

Content repurposing is also limited compared to Sequel or even Goldcast. Livestorm has a strong foothold in European markets, so it can be a factor for EMEA-heavy teams.

Pricing: Free plan available. Pro starting at approximately $79/month. Business and Enterprise tiers with custom pricing.

4. Cvent (now includes ON24 and Goldcast)

Best for: Large enterprises that want a single vendor for in-person, virtual, and hybrid event management and are comfortable with the integration risk.

This is now the same company as ON24. If you’re looking for an ON24 alternative, Cvent is technically not one. It’s where ON24 is going.

That said, Cvent’s combined portfolio is the widest in the market. The core platform handles in-person event management. ON24 adds enterprise webinar infrastructure. Goldcast adds polished virtual experiences and AI content repurposing.

The risk:

Cvent is integrating three products simultaneously with no public timeline for unification. Customers currently on Goldcast are already reporting friction. One described the situation in a Sequel sales call: “We have a new CSM and we can’t even get a meeting with them because they’re changing their entire backend platforms.” Multiple customers referenced Cvent’s acquisition history as a pattern: acquire, lock customers into multi-year contracts, then sunset the acquired product.

If you’re an ON24 customer and you stay, you’re betting that Cvent will invest in the ON24 product rather than folding its features into the Cvent core platform. That bet may work out. But the track record suggests caution.

Pricing: Enterprise-level. The most expensive option in this category. Not published.

5. Bizzabo

Best for: Mid-market and enterprise teams running a mix of virtual, hybrid, and in-person events who need a unified event data layer.

Bizzabo covers multiple event formats in a single platform with strong CRM integration and pipeline attribution reporting. It competes more with Cvent than with Sequel or Zoom. If your primary need is webinars and livestreaming, Bizzabo is heavier than what you need. If you run a diverse event portfolio (conferences, trade shows, webinars, hybrid events) and want one system of record, it’s worth evaluating.

Where it falls short: No native website embedding. Virtual event experience is less refined than purpose-built webinar tools. Content repurposing and AI features are not a core differentiator. Higher price point reflects the breadth of the platform.

Pricing: Not published. Enterprise-focused with custom quotes.

Quick Comparison

The Bottom Line

If you’re evaluating ON24 alternatives because of the Cvent acquisition, the question you need to answer is: what specifically are you trying to solve?

If you want your events on your own website with full behavioral analytics and pipeline attribution, Sequel is the clear choice. No other platform offers native website embedding combined with full-journey analytics and AI content repurposing included in the platform. See how customers like Carta drove millions in revenue from their webinar program, or read the full-funnel webinar strategy guide to see how the approach works end to end.

If you just need simple, cheap webinars and everyone on your team already uses Zoom, Zoom Events will get you started.

If you need a single vendor for in-person, virtual, and hybrid at enterprise scale and you’re comfortable with the integration risk, staying with Cvent/ON24 is an option.

But if the reason you’re looking at alternatives in the first place is that ON24 felt outdated, the integrations were unreliable, and you couldn’t see the full buyer journey, choosing a platform that embeds on your website and connects engagement data to pipeline is the upgrade that actually changes your results.

Book a demo to see how Sequel works for teams migrating from ON24.

Frequently Asked Questions

Is ON24 still an independent company?

No. Cvent completed its acquisition of ON24 in April 2026 for approximately $400 million. ON24 is now part of the Cvent portfolio alongside Goldcast, which Cvent acquired separately. ON24’s common stock is no longer publicly traded.

What happens to my ON24 account after the Cvent acquisition?

Cvent has said it plans to continue investing in the ON24 platform. However, there is no public timeline for how ON24 and Goldcast will be integrated into Cvent’s broader product suite. Current ON24 customers should expect changes to pricing, support structure, and product roadmap as the integration progresses. Review your contract terms carefully before your next renewal.

Can I migrate my on-demand content library from ON24 to another platform?

Yes, but it’s largely a manual process. ON24 does not offer a one-click export for your full content library. Most teams migrating to Sequel or other platforms download recordings individually and re-upload them. Sequel’s CS team supports migration planning and can help structure the transition to minimize disruption.

What is the biggest difference between ON24 and Sequel?

Sequel embeds natively on your website, so registration, the live event, and on-demand replays all happen on your domain. ON24 hosts everything on its own platform. That difference affects SEO, website analytics, audience journey tracking, and your ability to connect webinar engagement to pipeline in your CRM. Sequel also includes AI content repurposing in every plan, while ON24 charged for it as a premium add-on.

Which ON24 alternative has the best CRM integration?

Sequel offers real-time, native integrations with HubSpot, Salesforce, and Marketo that sync registration, attendance, engagement scores, and post-event behavior automatically. Multiple ON24 customers in Sequel’s database cited CRM integration reliability as their primary reason for switching, with one describing ON24’s Pardot integration as “ultra slow” and requiring manual correction for every record.

How much does ON24 cost compared to alternatives?

ON24’s pricing is not publicly listed and is generally considered enterprise-level. Sequel offers Growth, Business, and Enterprise tiers that are typically more affordable than ON24, especially when factoring in the AI content repurposing tools that ON24 charged as an expensive add-on. Zoom Events starts at approximately $79/month for smaller-scale webinars. Livestorm offers a free tier with paid plans starting around $79/month.