The shift to real-time marketing is here.
Learn more
Get a demo
Back to Homepage

Sequel for Operating Partners


Own the moment

AI-powered webinars, hosted on your website—so you can capture, understand, and act on buyer intent while it’s happening.

Most platforms take your audience off-site. Sequel keeps the highest-intent moments where they belong—on your domain.

Trusted by enterprise and high-growth revenue teams

Hewlett Packard
Comcast NBCUniversal
Amazon
ThreatConnect
Newsweek
Carta
Salesloft
6sense
Apollo
Clay
ZoomInfo
Bentley
Extreme Networks
Riskified
WP Engine
RecordPoint
Sendoso
Liquid Web
Cresta
Cognism

Why Sequel?

Sequel is a webinar and event platform built for revenue teams.

Host webinars directly on your website—so every interaction happens inside your own domain, not on a third-party platform.

Capture rich engagement data (what someone watched, clicked, and cared about), connect it to the full buyer journey, and sync it to CRM and marketing systems in real time.

Use AI to automatically turn each event into a library of content—clips, posts, and articles—so one moment of engagement drives ongoing reach.

The result: webinars don’t just generate leads. They become first-party, revenue-grade signals and scalable content engines.

Sequel platform showing engagement analytics

The Sequel Advantage

Drive portfolio-wide value

With Sequel, you’re not just introducing a tool. You’re introducing a portfolio-wide edge.

  1. 1

    Portfolio-wide preferred pricing (20% VIP access)

    Offer Sequel to your portfolio companies as a value-add. Reduce CAC, improve pipeline efficiency, and standardize GTM infrastructure.

  2. 2

    Value creation at the system level

    Deploy a repeatable, data-driven event and content motion across companies. Improve attribution, velocity, and conversion rates at scale.

  3. 3

    Future-proof GTM for an AI-driven buying environment

    Give teams the ability to capture and act on real-time engagement signals. Not after the fact. In the moment.

Enterprise ready

Built for enterprise GTM teams with strict security, data, and integration requirements.

Security & access

  • SOC 2 Type II compliant
  • SSO support (SAML, Okta, Google Workspace)
  • Enterprise-grade controls for governance and auditability

Data ownership & flow

  • Bi-directional sync with CRM and MAP
  • Your engagement data stays within your systems
  • Real-time data flow, not delayed exports

Integrations & extensibility

  • API-first architecture with webhooks
  • Works with your existing CMS
  • Connects to tools like Zapier, Clay, and your broader GTM stack

Data warehouse ready

  • Native compatibility with Snowflake and modern data platforms
  • Built for advanced analytics, attribution, and modeling

Scale & performance

  • Global infrastructure designed to support large, distributed audiences
  • Reliable performance at enterprise volume

AI + infrastructure

  • MCP server for real-time orchestration across systems
  • Native AI integrations for scoring, personalization, and automation

Sequel doesn’t sit outside your stack. It becomes part of the system that drives it.

Why leading GTM teams choose Sequel

Teams at companies like Carta, Clay, ThreatConnect, 6Sense, Newsweek, and ZoomInfo aren’t just running webinars.

They’re using Sequel to:

  • Turn events into qualified pipeline signals, not just registrants
  • Increase conversion rates with context-rich engagement data
  • Replace fragmented tools with a single, integrated system
  • Scale content output with AI without adding headcount

This is why Sequel consistently wins against legacy platforms and modern alternatives alike.

“We’ve been using Sequel at 6sense for almost 2 years. We see the value of our webinars in driving the right traffic, engagement, etc., and understand their journey before and after the session.”

Adam Kaiser

Adam Kaiser
Vice President Brand & Growth Marketing, 6Sense

“With Sequel, we’re able to show how our webinars contribute value & real business impact – our first webinar series drove over 11,000 site-wide visits and influenced millions in pipeline!”

Victoria Squire

Victoria Squire
Sr. Inbound Marketing Manager

“After switching to Sequel.io, we’ve increased pipeline captured by 77% and our on-demand views by 75% with the recording being available instantly.”

Nadine Regan

Nadine Regan
Marketing Operations Manager

“Sequel is able to automatically sync with both HubSpot & Salesforce and updates Campaign Member Status, which used to take me hours post-webinar.”

Ottavio Dattolo

Ottavio Dattolo
Sr. Demand Generation Manager

How you can engage

1

Deploy Sequel within your firm

Use Sequel for your own events, summits, and portfolio programming. Create a branded, data-rich experience that keeps your audience on your domain.

Request preferred pricing

2

Activate your portfolio with preferred access

Extend a 20% VIP discount to your portfolio companies. Standardize a high-performance GTM motion across your ecosystem.

Get your portfolio access link

3

Bring Sequel into your value creation program

Co-host an executive or operator-level educational session with Sequel. Topics include the future of intelligent websites and building a revenue-driven webinar program.

Schedule a session for your portfolio

Let’s Talk

Tell us about your firm and portfolio. We’ll show you exactly how Sequel can drive value across your ecosystem.

FAQs

What is Sequel, and what problem does it solve?+
Sequel is an engagement layer for your website. It allows companies to host webinars, events, and content experiences directly on their own domain, capturing first-party engagement data and turning it into pipeline. Instead of sending your audience to third-party platforms, you keep them where conversion actually happens.
How is Sequel different from platforms like Zoom, ON24, or Goldcast?+
Those platforms are built for broadcasting events. Sequel is built for driving outcomes. The core difference is ownership. With Sequel, the experience lives on your website, your data flows into your systems in real time, and every interaction can be used for personalization, scoring, and follow-up. It’s not just an event tool. It’s part of your GTM infrastructure.
How does Sequel integrate into a company’s existing tech stack?+
Sequel is designed to fit into what companies already use. It supports bi-directional sync with CRMs and marketing automation platforms like Salesforce, HubSpot, and Marketo. It connects to data warehouses like Snowflake. And it offers APIs and webhooks for custom workflows. Most teams don’t need to rip anything out. They layer Sequel in.
How quickly can a portfolio company get up and running?+
Most teams can launch their first experience in a matter of weeks, not months. Because Sequel runs on the company’s existing site and integrates with their current systems, there’s no heavy lift to stand up a separate environment. Time to value is typically measured in the first campaign, not the first quarter.
What kind of results are companies seeing?+
The biggest shift is in conversion. When audiences stay on your site, they explore more content, engage longer, and are more likely to take action. Companies see higher demo conversion rates, better attribution, and more usable engagement data across their funnel.
What is the Operating Partner program?+
The Operating Partner program is designed for VC and PE firms that want to bring Sequel into their portfolio in a structured, repeatable way. We work directly with operating partners to identify the right companies, support rollout, and share best practices across the portfolio. The goal is to create a consistent, scalable advantage in how portfolio companies drive pipeline and capture data.
How do you support operating partners and their portfolio companies?+
We don’t just provide the platform. We partner on rollout strategy, help prioritize use cases, and share proven playbooks across companies. Operating partners get visibility into adoption and outcomes, while portfolio companies get hands-on support to implement quickly and effectively.
Is this relevant for all portfolio companies, or only certain types?+
Sequel is most impactful if a company is investing in webinars, content, or demand generation. Part of the program is helping you identify where it will drive the most immediate impact.
What’s the commitment to get started?+
There’s no requirement to roll this out across the entire portfolio at once. Most firms start with a small set of companies, prove the impact, and expand from there. We’ll help you identify the right starting point and build the case internally.