The Impact of ABM & Building an Enterprise Strategy in just 5 months

Transforming a traditional marketing approach into a fully integrated ABM strategy in just five months is no small feat. In this webinar, Stefanie Nastou shares her journey of building an ABM program from the ground up, including how she implemented tools like 6sense, structured her team, and aligned stakeholders across sales and marketing. Discover how to operationalize ABM effectively, deliver quick wins, and set the stage for long-term success, even in complex enterprise environments. Whether you’re starting from scratch or refining your approach, this session offers actionable insights to help you navigate challenges and drive measurable results.