Multi-Event Registration
Register Once, Drive Engagement Across Every Event
Running a strong webinar program is about more than just a single event. Most teams are building ongoing series, multi-session campaigns, and repeatable programs designed to educate, nurture, and convert over time. But the experience for attendees hasn’t kept up. Every session requires a separate registration, every signup introduces friction, and end every drop-off between sessions reduces the impact of the program as a whole. The result is strong interest in the first event, followed by declining participation and fragmented engagement data.
Today, we’re excited to announce Multi-Event Registration, available through Sequel Widgets. With just a few clicks, you can customize the events attendees see and register for (up to three) and let registrants browse event descriptions right within the registration flow for any individual webinar or virtual event.
The limits of one-registration-per-event
Most webinar and virtual event platforms treat every webinar as a separate workflow. That means separate landing pages, separate forms, and separate records in your CRM. It also means that every time you launch promotion for a new event, you’re effectively starting from scratch. That not only means lots of wasted time on the part of your marketing team, but it also risks flooding the zone and overwhelming your audience with emails that try to get them to register for reach individual event. Teams work around this by duplicating assets, stitching data together, and trying to interpret engagement across multiple disconnected events.
It works, but it is inefficient. And more importantly, it hides the signal that matters most. Who is consistently engaging over time.
A simpler way to bring sessions together
Multi-Session Registration changes how attendees join and how marketing teams track engagement across programs. Instead of asking people to register for each webinar individually, you can present multiple virtual events within a single registration flow and let attendees choose what they want to attend upfront.
This experience is delivered directly on your website using Sequel Widgets, so the entire journey stays on your domain and within your existing event workflows. Behind the scenes, each selected session is still tracked individually. But for the attendee, it feels like one seamless experience.
What this unlocks day to day
By unlocking the ability for attendees to register for multiple virtual events via one form fill, marketing teams realize several benefits:
- Let attendees commit to more, upfront
People can select multiple sessions in one step. That removes repeat friction and increases the likelihood they attend more than one event. - Reduce drop-off between sessions
When someone has already opted into multiple sessions, you are not asking them to come back and re-register. Participation becomes more consistent across the program. - See real engagement across sessions
Instead of evaluating events in isolation, you can see which attendees are engaging repeatedly. That is a much stronger signal of interest than a single attendance.
Getting this live on your site
Multi-Session Registration is available through Sequel Widgets. It lives within your existing event setup and registration experience. Once enabled, you can configure a registration flow that includes multiple sessions and embed it directly on your site.
Multi-Session Registration is available to Business and Enterprise customers as part of the Sequel Widgets add-on. If you are already using Widgets, you can start configuring multi-session registration within your current environment. If not, your Sequel Account Manager can walk you through how to enable it and where it fits in your setup.
Building toward more connected event programs
This release is a step toward treating events as programs rather than isolated moments. As teams run more sessions and rely more on events for pipeline and education, the experience needs to support that scale.
Multi-Session Registration is a simple change on the surface, but it creates a more connected experience for attendees and a clearer picture of engagement for your team.
A more consistent path from registration to engagement
When registration is easier, more people participate, and when participation is consistent, engagement becomes easier to understand.
Multi-Session Registration helps close that gap.
If you are running multi-session programs today, its worth exploring how this can simplify the experience for your audience and give your team a clearer signal of what is working.
👉 Book a demo to learn more about Sequel or explore how you can use Multi-Event Registration in your own virtual event workflow.
Frequently Asked Questions About Multi-Event Registration
What is Multi-Event Registration in Sequel and what does it do?
Multi-Event Registration in Sequel lets you group multiple sessions into a single experience where attendees register once and choose which events they want to attend. Instead of separate signups for each webinar, everything is managed in one place on your website. This makes it easier for audiences to engage across a full event series.
Who is Multi-Event Registration designed for?
Multi-Event Registration is designed for B2B marketing teams running recurring webinars, event series, or multi-session campaigns. It is especially useful for Demand Generation, Marketing Operations, and Event Marketing teams that want to increase attendance and track engagement across multiple sessions.
How do attendees register for multiple events with Multi-Event Registration?
With Multi-Event Registration, attendees complete a single registration and then select the sessions they want to attend. They do not need to sign up again for each event. This reduces friction and makes it more likely they will attend multiple sessions.
How does Multi-Event Registration work with Sequel’s website-embedded events?
Multi-Event Registration is built on Sequel’s owned-site delivery model, so the entire experience lives on your website. Registration, session selection, and viewing all happen in one place, and all engagement data is captured as first-party data tied to the visitor’s journey.
Is Multi-Event Registration included in all Sequel plans?
Multi-Event Registration is available through Sequel Widgets as an add-on for Business and Enterprise plans.
Do I need technical skills to set up Multi-Event Registration?
No, Multi-Event Registration is designed to work within Sequel’s existing event and landing page workflows. Teams can create event collections and manage registrations without custom development. The setup builds on the same tools used for standard Sequel events.
How is Multi-Event Registration different from running a webinar series manually?
Running a webinar series manually usually means creating separate pages and registration flows for each event. Multi-Event Registration connects those sessions into a single experience and tracks engagement across them. This makes it easier to manage events and gives a clearer view of audience behavior over time.
How does Multi-Event Registration help improve pipeline and engagement?
Multi-Event Registration increases the likelihood that attendees join multiple sessions, which is a stronger signal of interest than attending a single event. Sequel tracks this engagement across sessions, helping teams identify high-intent leads and better understand how event participation contributes to pipeline.