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Tag: how to run virtual events

Virtual Conference Platform: The Complete B2B Guide

By Nathan Thompson

Most B2B teams are still running virtual conferences on meeting software and wondering why the events don’t generate pipeline. There’s a reason. Zoom, Teams, and GoToWebinar were built for internal communication. They were not built to capture buyer intent, track engagement across an account, or feed behavioral data into your CRM in real time. Sending … Continued

What Is a Virtual Event? A Complete Guide for Modern GTM Teams

By Nathan Thompson

A virtual event is a digital gathering where attendees experience content, sessions, and networking online rather than in a physical location. From a 30-minute product demo webinar to a multi-day conference with hundreds of sessions, virtual events span a wide range of formats, budgets, and strategic goals. The global virtual events market was projected to … Continued