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August 19, 2025

How NMS Labs Drives a 71% Attendance Rate with a Timely, Expert-Led Webinar Strategy

Most companies struggle to get attendees to show up to webinars, yet NMS Labs consistently sees a 68% to 71% attendance rate. In this Masterclass, you’ll get an inside look at how they turned a complex, high-stakes legal ruling into a timely webinar series that had attendees spending 9,200+ hours on their site. You’ll learn how they built an agile webinar framework that responds quickly to industry developments, aligns internal experts, and educates a multi-stakeholder audience with content that actually gets watched.
Featuring
Tiffany Scott
Sr. Marketing Manager @ NMS Labs
Highlights
9.2k
hours spent on the website
70.9%
conversion rate
22%
of attendees watch live and on-demand