Turn video engagement into pipeline, automatically.

Most platforms export an attendance list. Sequel captures the full behavioral record: watch time, poll responses, CTA clicks, and post-event website activity — all tied to a known identity, without any stitching after the fact. The difference matters for scoring, attribution, and sales follow-up.

Sequel has native integrations with Salesforce, HubSpot, and Marketo. Engagement data syncs in real time with field mapping you configure. No Zapier, no middleware, no manual list imports.

Sequel calculates an engagement score per contact — based on watch time, interactions, CTA clicks, and post-event behavior — and pushes it into your MAP or CRM. Your existing scoring model can incorporate Sequel signals directly. No separate scoring system to manage.

Because events run on your domain, the behavioral data connects to the same customer journey record as your other web activity. Attribution reports in Sequel tie specific events to pipeline stages, deal value, and closed-won outcomes. The data is first-party and CRM-connected, so the numbers are defensible.

Yes. Sequel's Personalization capability lets you trigger different follow-up sequences, emails, and sales alerts based on specific engagement signals — which session segments someone watched, whether they clicked a pricing CTA, what they did on your site after. The personalization is based on actual behavior, not registration data.

The migration path varies by how many events you run and how your stack is configured. Most teams migrate in under 30 days. Sequel's team handles the integration setup and works with your marketing ops to map field schemas and configure CRM sync before your first event.