How to Increase Audience Engagement in Virtual Events
By Allie Smith
Most event planners look at attendee engagement metrics to measure event success, though many are tracking the wrong numbers. They count registrations, tally poll clicks, and assume the job is done. Webinars aren’t a top-of-funnel vanity channel. In fact, they provide some of the strongest intent signals in B2B. True engagement means understanding why buyers show … Continued