Rebuilding Legacy Brands: How O’Reilly Reinvented Itself for the AI-Powered Future

How do you transform a beloved legacy brand into a modern SaaS business—and prepare it for the next wave of disruption? In this live session, Allison Gillespie shares the behind-the-scenes story of how O’Reilly pivoted from a publishing giant to a leading learning platform, the marketing and team strategies that fueled the shift, and how they’re now embracing AI to shape the future of learning. Join us for an inside look at rebuilding from the inside out—while leading teams through change, navigating new buyer dynamics, and future-proofing a business in motion.