Back to CMO Series
Using owned content and AI to optimize conversions
About
A special broadcast from the Ascent Conference in San Francisco on May 23 featuring Oana Manolache, CEO at Sequel.io. Learn how to leverage the power of owned content and AI to drive conversions. In this session, Oana shares her proven strategies of leveraging owned content strategically to enhance the customer journey and drive impressive conversion rates across every stage of the funnel. She discusses her approach to utilizing AI for optimizing content repurposing and distribution to empower marketing teams to maximize their efficiency.
Featuring
Hear
from more Game Changers
How Intelligent Websites Create a Lasting Brand Advantage
January 15, 2026
Featuring
Jamie Bell
CMO
@ Workshop
Tying AI to Impact: Turning AI Hype Into Real Marketing ROI
November 20, 2025
Featuring
Christine Royston
CMO
@ Wrike
The $3M CMO Playbook: Owning Attention with Brand, Community, and AEO
November 5, 2025
Featuring
Madhav Bhandari
CMO
@ Storylane
Rebuilding Legacy Brands: How O’Reilly Reinvented Itself for the AI-Powered Future
May 28, 2025
Featuring
Allison Gillespie
VP of Marketing
@ O’Reilly
How Varonis Drove 40% Growth by Rebuilding Demand Gen into a Strategic Growth Engine
May 15, 2025
Featuring
Nicole Gates
VP, Global Growth Marketing
@ Varonis
Brandquisition: Winning Market Share with a Smart Brand + Demand Strategy
May 7, 2025
Featuring
Kristin Russel
CMO
@ Symplr