How Integrated Campaigns Helped Openprise Secure a $25 Million Series B
Join us for an inside look at how Openprise scaled its integrated campaigns to secure a $25 million Series B. Discover how their approach to campaigns evolved as the company grew, the shifts in messaging to reflect different business stages, and the critical role of data in refining strategies. Learn from real-world examples of overcoming market challenges, aligning cross-functional teams, and the lessons that shaped their success. Whether you’re looking to refine your own campaign strategies or seeking insights on scaling for growth, this session offers actionable advice for leveraging integrated campaigns to drive business milestones.
In the bustling world of tech startups, few journeys are as instructive and captivating as those undertaken by marketing pioneers like Jasmine Chung. Today, we delve into an enlightening conversation pulled from Sequel.io’s Game Changers series, where Chung – former Director of Demand Generations & RevOps at Openprise – shares her insights.
An experienced leader in the marketing industry, Chung spearheaded many innovative marketing strategies during her stint at Openprise, helping pave the way for a successful $25 million Series B funding round.
Successful marketing campaigns necessitate a dynamic approach. Under Jasmine’s leadership, Openprise cultivated a culture of intentional and steady growth, which allowed them to weather financial instability more effectively than firms transfixed on the “growth at all costs” model. She stands by the flat organizational structure that fostered unity and removed hierarchical barriers, often the culprits for impeding progress.
Jasmine emphasized that integrated campaigns were pivotal to Openprise’s success, enabling her to realize the full potential of her team’s skills and resources. The priority was always on simplicity, targeted campaigns, and consistent experimentation. Chung maintained a delicate balance between a rigorous focus on data and the essentiality of human emotion in marketing. This unique combination of understanding their audience, maintaining professionalism interspersed with fun, and staying current enabled Openprise to stand apart in a crowded marketplace.
Chung’s journey was not without hurdles. The dawn of COVID-19 and the widespread transition to digital content magnified the necessity for innovative strategies. Openprise retorted by deploying an array of channels and formats, united under a shared brand ethos.
Her insights deliver a powerful lesson for businesses: More tools do not automatically result in amplified outcomes. The secret is in optimally leveraging the available tools and conducting trials to understand what works before making hefty investments. Constant innovation and readiness to experiment, coupled with retrospection and refinement, form the backbone of an impeccable marketing strategy.
Jasmine Chung’s story embodies the strength of purpose-driven growth, strategic diversity, and staying alert to the ever-changing market dynamics. Undeniably a game-changer, she exemplifies how stepping out of one’s comfort zone and daring to be different can lead to extraordinary outcomes.
