In the dynamic world of B2B SaaS marketing, webinars stand out as powerful tools for engaging prospects and driving conversions. However, proving revenue impact can be a challenging feat. This is where integrating your Sequel account with HubSpot comes into play, offering a solution to the puzzle of measuring webinar success effectively. Imagine having the … Continued
Seek alignment before differentiation When setting the messaging and positioning for Paddle, Andrew focused on Paddle’s place in the market and how to align its product philosophy amidst that space. Deferring to human psychology, Andrew operates with the knowledge that we understand concepts better when comparing them to other, similar things. When determining Paddle’s positioning, … Continued
Sales enablement is a hot topic in the world of business, and for a good reason – this strategy is revolutionizing the way organizations approach sales and marketing. The concept is simple yet powerful: by connecting all stakeholders across the revenue engine, including sales, marketing, and operations, companies can help front-line teams become more effective … Continued
Building unique live, interactive audio and video experiences is becoming more and more important, however, having to build a video experience like Zoom – that takes years to design, develop and manage. You could use other API providers like Agora or Vonage but you still need to build the whole experience from scratch including the … Continued
As more marketers seek ways to educate audiences about topics related to their brand, webinars prove to be a great asset in their tool belt. As a result, there are many choices on the market for webinar platforms, and new players enter the market all the time. So, how do you ensure that your selected … Continued
If you’re not careful, online webinars can turn into long-winded monologues without a clearly defined strategy — leaving the audiences bored and distracted. In fact, audience engagement and interaction remain the top challenges related to virtual events. So, how to create webinars that inspire your audiences to take action and return for future events? And … Continued
Why Embed a Webinar on Your Website? Embedding videos is far from a new phenomenon. But embedding webinars or live events on your website can help you in numerous ways: Increase Brand Reach and Traffic Embedding webinars on your website helps expand your brand reach and bring more traffic to your domain. As your webinars … Continued
Our previous post explained the power of Sequel components and how to get started. If you haven’t, go and check it out: https://www.sequel.io/blog-post/how-to-build-your-own-video-platform-with-live-streaming-and-webrtc-using-sequel In this article we will focus on how to fetch data insights and analytics at a user level, session level or across a company. Our platform tracks every minute of user interaction … Continued
You don’t need a blog post to tell you that generating leads is essential to the success of your business. It is. You already know that hosting a webinar is one of the most effective ways to build authority in your industry. You may even know that more than half of B2B buyers view webinars … Continued
What’s the best way to bring together a global community of people who are fiercely passionate about the decentralization of finance? Sell NFTs instead of tickets, create buzz and generate demand in a way the financial world has yet to see. That’s exactly what DeFiCon did! The company saw a massive turnout of people who … Continued