Between algorithm shifts and meeting your audiences where they are, the only constant in this digital world is your website. It’s hard to find a brand or creator today who doesn’t tout the importance of building engagement through their websites, yet many seem stumped by how to do it. One way is to add live … Continued
As the business world continues to recover from the pandemic, event planners face a challenge as they try to strike a balance between different types of events. According to a 2021 poll by Qualtrics, 59% of respondents said they prefer virtual conferences, and 41% said they will still choose to attend a virtual event in … Continued
Meeting face-to-face is challenging, especially if you have an entire list of people to invite. With webinars, you share experiences at scale, engage in seminars, connect directly with existing and new customers and generate demand for your business – no travel or hotel stay required. When used right, a webinar platform is the must-have secret … Continued
Finding the right livestream platform for your live event can be challenging. There are a lot of livestream solutions on the market and many articles listing the best ones for your business. In this article, we take a slightly different approach by discussing the best livestream platforms for your specific needs. Our list includes the … Continued
In the ever-evolving landscape of digital marketing and online content plus the disappearance of third-party cookies and UTM codes, gaining a deeper understanding of user behavior on your website is paramount. Among the key metrics to monitor, tracking page views has become one of the most critical. At Sequel, we enable companies to host webinars … Continued
Webinars have become an essential tool for modern businesses. As a result, numerous webinar platforms are vying to dominate the market. Even though ON24 is a known player in the space, many marketers are rethinking the use of the tool as competitors are coming out with more robust webinar solutions. In this article, we’ll dissect … Continued
In today’s market, where user experience and relationships are key to acquiring and retaining customers, online communities can play a critical role in your marketing strategy. 76% of global internet users are involved with online communities. 66% of companies say that their branded communities help improve customer retention, 68% say that these communities help generate … Continued
While often viewed as the most valuable marketing asset, a website is also an excellent tool to engage and connect with customers. Of course, a great web design is essential, but there’s more to onsite customer engagement than aesthetics. What is Onsite Customer Engagement? Onsite or website engagement is a brand’s ability to retain … Continued
Accelerate your sales team with Sequel.io‘s native Salesforce integration. Hosting webinars on your website is a powerful strategy to attract high-quality leads, but the real magic happens when those leads are converted into revenue by your sales team. Enter Sequel.io‘s Salesforce integration, designed to supercharge your webinar efforts. With our seamless integration, all contact information, … Continued
Introduction Our previous post explained the power of Sequel components and how to get started. If you haven’t, go and check it out: https://www.sequel.io/blog-post/how-to-build-your-own-video-platform-with-live-streaming-and-webrtc-using-sequel In this article we will focus on the authentication flow to ensure the best possible user experience. Most of our customers already have accounts or user login/sign-up flows and they want … Continued