Should you build an industry-specific GTM strategy?

As companies scale and diversify, the question often arises: should your go-to-market strategy focus on industry-specific needs, or should it remain broad and horizontal? Explore the trade-offs and decisions involved in designing a GTM strategy that can adapt to both specialized industry demands and broad market potential. Join Andrew Keating and Oana Manolache to learn how to evaluate the need for industry-focused approaches, the impact of such strategies on alignment with sales, and key frameworks for identifying the industries that deserve a tailored approach.