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Uniting Revenue & Marketing Operations: Operational Excellence for GTM Efficiency
About
Discover how aligning Revenue and Marketing Operations can drive GTM efficiency and operational excellence. This session will explore breaking down silos between RevOps and Marketing Ops, enabling teams to collaborate seamlessly with aligned workflows, messaging, and shared accountability. Join Shreha Jain, Director of Marketing Operations at Snaplogic, and Oana Manolache as they discuss the importance of the operations function, plus refreshing lead scoring, maintaining SLA standards, and evaluating tech stacks to reduce costs and optimize performance.
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