Nailing your ICP to drive efficiency across global markets

Refining your Ideal Customer Profile (ICP) is a game-changer for boosting marketing and revenue efficiency across global markets. In this episode of Game Changers, we’ll explore how businesses can master the art of defining their ICP for diverse regions, with a spotlight on European market expansion. Join Liam Bartholomew, VP of Marketing at Cognism, and Oana Manolache as they reveal actionable insights on how a well-honed ICP not only fuels market efficiency but also powers an innovative ungated demand generation strategy that consistently delivers high ROI. Whether you’re scaling into new regions or refining your strategy for maximum impact, this episode is packed with expert advice for driving growth across global markets.

‍