The ABM evolution: Being intentional about intent & breaking free from overused ABM plays

The evolution of Account-Based Marketing is transforming the landscape, and intent-based approaches are leading the charge. As marketers, we’ve observed how this shift has revolutionized our strategies, allowing us to target and engage with precision. The next big leap in ABM? Hyper-personalized experiences driven by better intent data. By understanding and leveraging these signals, we can create more meaningful connections and drive better results. Ready to dive deeper into intent signals and refine your strategies for 2024? Tune into this session of Game Changers to embrace the change, lead with innovation, and set new standards in ABM excellence!