Bridging the Gap: Sales and Marketing Alignment Through Enablement and SEO-Driven Strategy

Join Lucas Welch, VP of Corporate Marketing at Highspot, to explore how sales enablement and SEO-driven content strategy work hand-in-hand to align sales and marketing for maximum impact. See how marketing can go beyond top-of-funnel efforts to support sales throughout the buyer’s journey, using intent-based content to educate and convert prospects. He will also be sharing how Highspot’s SEO strategy powers 85% of their pipeline by creating content that attracts, engages, and drives action while enabling sales teams with the resources they need to close deals.