Although hosting a webinar is a creative method of driving leads, repurposing it will extend its life, turning it into different forms of content and reaching a larger audience.Â
Most B2B brands adopt community-led growth as their marketing strategy for repurposing web conferences to capture their target audience. It has proven to be a creative marketing strategy for increasing brand awareness and optimizing lead generation.
In this blog, we will illustrate some best practices for repurposing the content of a webinar to connect with prospective customers, drive more leads, and reach a larger audience.
Repurposing your webinar by transcribing its content will drive more leads and attract an audience. You can embed unique keywords in your transcription. It will enable your target audience to discover your content and engage in it.Â
Make your transcribed content more engaging by embedding images and other visuals. Doing this will lead to improved engagement, as visuals capture attention effortlessly.Â
The transcribed material should contain brief sentences and paragraphs with bullet points highlighting key details. Links should be embedded to keep readers engaged with other content on your website.
Turning your webinar into blog posts or series is one of the best practices for repurposing content. A diverse web conference topic can generate several blog posts or series.
This strategy is beneficial to attract target audiences inclined towards text rather than audio or video. Embed pictures and other visuals in your blog posts to grab attention.
Audiences with hearing loss, for example, would be grateful to you for converting your online event into text. Blog posts cater to the varied needs of your target audience, especially those who get overwhelmed at the sight of videos, or who cannot watch or listen to videos where they are.
Webinars are usually long-form videos, and some audiences tune out along the way. Repurposing your webinar by turning them into short video clips can make them more appealing for consumption by your target audience.Â
Picks out the parts from your web conference content with vital information and entertainment and embed them into your video clips. Moments in web conferences where guest speakers share quotes may be embedded into a short video clip to draw an audience.
Because webinars must fit within a certain time frame, there will likely be questions from the chat that your speaker won't have time to answer. This is a great opportunity to create some new content. Use those questions to write new content for your blog, create an infographic, or ask your speaker to stay for a few minutes after the webinar closes to answer any outstanding questions.
Creating content from these unanswered questions will make for great conversation. Make sure these questions get proper attention. They have the potential to provide valuable information to your audience, and they've already asked for it.
Repurposing your webinar content into podcasts is another marketing strategy adapted to engage listeners. Some audiences prefer listening to podcasts to watching full video clips or reading blog posts.
Embed only vital information that can bring value to your podcasts. You can upload these podcasts on your website and share the link on other social media platforms.
Podcasts are becoming increasingly popular: they are easy to access by listeners and a great way to reach a target group. They boost awareness for your brand and are one of the best practices for repurposing the content from your online event.
As a marketer looking to repurpose your webinar content, you should study the best practices involved. Creating Slideshare presentations using materials from your web seminar can be adopted for better visibility.
Audiences searching for related material may come across your slideshows and engage in them, thereby driving traffic to your website. You can embed infographics in your presentation to capture attention and drive more leads.
Slideshare presentations are particularly beneficial to professional audiences searching for specific information.
The primary objective of repurposing webinar content is to maximize its value and enable community-led growth. The process involved in repurposing the content of a web conference will drive more visibility and improve brand awareness among your audience.Â
Use these best practices to repurpose webinar content.
