25 Tools To Power Up Your Marketing Efforts
As a marketer, you need tech for project management, hosting virtual events, improving your SEO efforts, and even automation. The right tools help you save time and resources by doing the heavy lifting for most of your marketing tasks while accelerating the growth of your marketing funnel.
But finding the top tools for each type of channel or task is overwhelming, especially when hundreds of thousands of choices are on the market. That’s why we polled our peers and interviewed several marketing experts to arrive at this list of the top 25 marketing tools (in no particular order).
Project Management & Collaboration
Successful marketing starts with better project management and collaboration. From providing an integrated interface for improved organization of projects to creating productive workspaces that facilitate open communication between project managers and team members, here are some tools every marketer needs to streamline the way their project teams work.
Process Street
It’s hard to think of project management without Process Street. This simple tool is your go-to resource for no-code workflows that can be scaled as per your team’s needs. It makes workflow creation and assignment a breeze and features intuitive keyboard shortcuts for improved productivity.
What’s more? There’s also the option for single instance, multi-stage or sequential approvals that make process authorization hassle-free.
Asana
Asana aims to help with all that project management and collaboration entails – and succeeds. It can organize complex work across marketing teams, put tasks on autopilot and even manage risks and dependencies on a brand’s goals.
Whether you’re looking for a marketing tool that makes project execution faster or automate workflows, Asana has got you covered.
ClickUp
ClickUp is, by far, one of the best apps for project management – better in so many ways than its rivals on the market. How, you might ask? Well, with its claim to fame being replacing multiple apps with one, you’d find it a more suitable alternative for smarter marketing.
It makes project planning, tracking and management efficient with its simple interface. There’s also real-time chat with the feature to tag individuals or groups, assign comments, link tasks, etc. Then, it ensures goal setting and monitoring are convenient with targets and real-time connecting tasks to goals.
Finally, it offers 20+ real-time views so you can manage, visualize and monitor your projects the way you want.
Trello
Just starting with project management or marketing? Then Trello could be the one for you. This visual tool simplifies project, workflow or task tracking with boards, lists, and cards. You can also rely on Trello’s built-in automation, Butler, to automate any task without code.
Over and above that, the tool supports seamless integration with other popular work apps like Dropbox, Confluence, Google Drive, and Evernote.
Wrike
Wrike instantly made it on this list with its centralized project management software. It makes resource and workload management effortless by offering customizable workflows and statuses to 360° visibility on all projects.
Go for Wrike to avoid needless check-ins while keeping everyone in the loop. There’s also the option to visualize deadlines and critical path analysis using one-click, adjustable Gantt charts. Try it to better manage, schedule and track your projects.
Streaming & Events
Sharing authentic, real-time content using live streams and events is one of the keys to success for any brand. If you’re a marketer, understand that leaning heavily on streaming and events tools is imperative – more so if you wish to strike the right chord in the hearts of your audiences. Let’s explore some of the best picks to make the most of streaming:
Sequel.io
Hosting live events is an impactful innovation of the virtual world and Sequel.io takes it up a notch by letting you go live on your own website. Embedding Sequel.io’s live stages on the web is easier with features that break convention. To embed a video player using this tool, all you’d need is to copy, paste and go live.
Sequel.io powers up the world of live, pre-recorded, or hybrid sessions by allowing marketers to bring up to 2 million attendees to an event. Plus, there are group discussions, video-on networking circles, and one-on-one chats to make your live events more immersive than ever before.
Vimeo
Vimeo is a good option for creating effective ads for your marketing campaigns. There are thousands of templates that you can use, and you can even add CTAs, overlays, etc., to engage your viewers better.
Indeed, you can’t find the convenience of no-code embedding Sequel.io offers, but Vimeo also lets you host virtual events and offers a good selection of engagement elements like auto-closed captions.
Panopto
If you’re looking for a live streaming application that can index recordings, you should check out Panopto. It automatically indexes live recordings and makes the content searchable. You can even edit the recordings without needing video editing software.
Cutting, splicing, and switching video inputs becomes hassle-free with Panopto’s online video editor. And with its one-click webcasting, anyone can record and live stream – without a specialist.
Kaltura
Kaltura is a capable marketing tool if you want to create virtual events with the help of templates. With some great tech and integrations, it makes live streaming scalable and customizable. You also get access to real-time data and post-event analytics for high-quality live events, better attendee participation, and more.
Restream
Restream lets you live stream on more than one platform – at the same time. You can invite guests to your broadcasts and include branded elements like logos, overlays and backgrounds to personalize your live streams. You can even add CTAs and highlight messages from different streaming channels to further audience engagement.
SEO
Is your brand prepared for search? If not, here are some excellent options to equip your virtual brand with a better web presence.
Moz
Given the volatility of the digital world, marketers should take a page out of the SEO playbook and prioritize visibility in search results. Moz is one tool that can help with site audits, tracking ranks based on traffic-driving keywords, and keyword research.
You can also leverage the Moz link index to discover metrics for any website, including anchor text and domain authority.
Semrush
Semrush is a fantastic SEO tool with vast SEO databases and an amazing speed of its backlink crawler.
Marketers can find several useful features in this tool, including millions of national and local keywords, technical SEO audits, as well as daily SERP position tracking. It’s no wonder why over 10 million marketing professionals have already tried Semrush to amp up their SEO game.
Ahrefs
Let’s face it: every marketer needs their brand to be search ready. Ahrefs assists here by making websites rank higher. There’s site audit, optimization, site explorer, keywords explorer, content explorer and even rank tracker thrown in there for good measure.
It works by crawling the web, storing data and making it accessible – all through an easy-to-use interface. If you need something more advanced, team it up with the Ahrefs Webmaster Tools and boost your website’s SEO performance.
All in One SEO Pack
For WordPress users, the All in One SEO for WordPress plugin is a great choice. AIOSEO not only helps with website SEO setup but also with ongoing SEO. So, keeping your SEO workflows on track is easier with this powerful tool – which is also beginner-friendly.
Yoast SEO
Yoast SEO is one of the best marketing tools that help optimize content for better search engine ranks and easier readability. In addition to optimizing posts for the desired keyphrases, Yoast SEO also aids in giving a site structure that’s easy to navigate by both visitors and Google.
Marketers can also go a step ahead with Yoast SEO Premium and get internal linking tools that could enrich their sites for better SERP positions.
Automation
With virtually a never-ending list of tasks striving for a marketer’s attention on an everyday basis, it makes sense to automate the not-so-crucial ones. Check out which of the modern-day apps can help you beat the stress and focus more on high-value jobs:
Metadata
B2B marketers are often overloaded with repetitive work that can be automated. Metadata’s Marketing OS is a great resource that frees marketers from such tasks — making a well-deserved entry to this line-up. It automates tasks like building targeted audiences, delivering personalized experiences to website visitors and even giving recommendations for budget investment.
You can use Metadata to focus on high-value work such as strategy, automatically optimize campaigns based on pipeline and experience seamless integration with other marketing tools.
Omnisend
Building an impactful virtual presence takes time and the right resources. One such resource is Omnisend which helps marketers offer a consistent, personalized experience to their target audiences through automation. They can also utilize pre-built messages, subject lines, and workflow settings to save time.
Then again, enjoying the boon of integrated email and SMS campaigns and driving revenue round-the-clock becomes possible with Omnisend.
Hootsuite
With the rising precedence of social media, now is a good reminder for marketers to double down on planning out social media posts. And Hootsuite is an incredible marketing tool to help with that.
Apart from using it to schedule and publish content on all their social profiles, marketers can also take advantage of the app’s insights to find the best times to post to prevent and counteract social media burnout.
Keap
There’s much to be gained when using Keap’s automation software. First, it lets you grow by bringing sales and marketing automation together. Secondly, personalized automation means fewer distractions from the core, high-value tasks.
You can also write emails and texts using their curated templates and send them to segmented lists in your CRM.
EngageBay
As marketers continue to recognize the value of automation, it’s equally important to ensure the integration of departments for overall efficiency. EngageBay’s integrated marketing and CRM platform help streamline processes and put up automation – giving you a comprehensive solution for your business.
Besides boosting engagement, it also assists with lead gen rates, conversions, sales and customer retention. In addition, you can personalize emails before automating them and even schedule your social media posts.
Visualization & Design
There’s plenty to be done for successful marketing, but providing a positive and complete audience experience begins with visuals. Find out how you can give your marketing projects a competitive advantage using the top tools for visualization and design out there:
Miro
With so many businesses operating in silos, there’s little time for connecting, collaboration and co-creation. Miro is a free and easy-to-use online whiteboard that lets teams connect, visualize and collaborate – sans geographical restrictions. With its infinite canvas, Miro gives marketers the freedom to invite users, take notes, run engaging campaigns and track results.
Visme
The absence of a great design tool contributes to below-average marketing. To help target audiences relate better to campaigns from the get-go, using a tool like Visme is essential. It doesn’t require design expertise, and marketers can take advantage of visual communication and branded content.
And, like many of its competitors, this tool also allows you to plan, schedule and publish social media content from a consolidated calendar.
Canva
A marketing campaign’s competitive advantage stems from its ability to connect with the audience. And Canva can help marketers drive home the message without taking up much time and monetary investment. Anyone can design anything, with a team or individually, and exploit special tools to create winning marketing projects.
From thousands of professional, editable templates to team folders, social media publishing and even built-in comments, Canva offers more than what a marketer would need to be on top of their game.
Adobe Express
Adobe Express is a good choice for going one step further with data visualization and design. Getting started is simple, and the Adobe Stock royalty-free photo collection and an entire library of Adobe Fonts give more power to create compelling content.
Then, there’s the option to remove backgrounds, add branded elements, and animate text – which means going beyond the ordinary is simple with this marketing tool.
Piktochart
Another champion in the world of design is Piktochart. With a relatively shallow learning curve and easy drag-and-drop editor, it’s something every marketer needs to create professional-looking designs in a few minutes.
While it’s most popular for creating impressive infographics, presentations, brochures, etc., marketers can also use the tool for creating interactive charts, graphs and maps to turn complex data into understandable and actionable insights.
Harness the Power of Marketing Tools
Marketing has never been more important. But to make it click, marketers would continually need tools that support strategy and execution. So, are you ready to reimagine marketing with the tools on the list?
Get started with virtual events and reap the benefits of live audience engagement. Because if you don’t show up for your audience in real-time now, your competitors will. Dig in, run virtual events, networking sessions and embed webinars on your own website.