Userpilot Boosts Demo Bookings by 3x with Sequel.io Webinars
Userpilot is a product growth software that helps teams deliver in-app experiences to increase user adoption throughout their journey.
As a core marketing strategy, the Userpilot team introduced webinars to generate demand & engage prospects. The initial approach was to milk their already successful blog content into more interactive content experiences.
However, their previous webinar solution didn’t show them the growth they were envisioning due to:
- Friction throughout the registration process
- Needing to send people to a 3rd party tool
- Not having a complete picture of webinar & engagement metrics
To eliminate these challenges and tap into webinars that would build a more robust pipeline, Userpilot looked to Sequel.io.
Driving 3x more demo bookings with webinars
Sequel piqued the interest of Emilia Korczynska, Head of Marketing, and Lusine Sargsyan, Demand Generation Manager at Userpilot, after they realized the value of hosting webinars on their website. By easily embedding webinars into their website, their audience is able to learn more about their solution and book a demo directly from the webinar experience.
The switch to Sequel became a no-brainer – also seeing how simple the transfer process was from their previous solution They uploaded their previous webinars into Sequel and refined their webinar strategy to take advantage of the additional functionality that Sequel built directly into the software.
In less than 5 months, Userpilot saw 3x more demo bookings from their webinar series. A huge contributor to this growth was the ability to embed their webinars onto dedicated WordPress landing pages with one simple line of code.
From the Sequel engagement & analytics dashboard, Lusine noticed that webinar registrations had also increased substantially. Now every webinar she hosts averages about 200 registrants even though they use a hyper-targeted approach covering niche topics. By creating a seamless registration process for their audience using Sequel’s native forms, there were no longer frictions that would prevent people from signing up for each session.
Taking Userpilot webinars to the next level
So what do they do with all the engagement data that Sequel helps them collect for every webinar? For the Userpilot team, it’s important to continue nurturing their registrants down the funnel until they become a customer.
With the powerful Hubspot integration with Sequel, Emilia and Lusine were able to sync all their webinar data into their CRM triggering:
- Lead scoring
- Segmented nurturing sequences
- Seamless handover to sales
With this new workflow, the lead hand-over process to sales is streamlined, they can constantly engage with their audience, and there is full transparency throughout the process.
Bonus benefit: After the initial launch of Sequel AI, Lusine has been able to reduce the manual & time-consuming process of repurposing webinar content. Previously, the team needed the support of a costly writer to draft all the repurposed webinar content. Now, they are able to send the Sequel AI-generated blog posts directly to their editors instantly after every webinar and instantly share the social snippets on social media.
Since Userpilot switched to Sequel.io, they have seen their webinars move from simple reactive productions to structured & consistent pipeline drivers. Not to mention the cost and time savings that Lusine & Emilia have discovered after implementing Sequel AI & the HubSpot integration into their workflows.
