Ditch the boring content: How we built an audience of 15,000 people

In this session, Matthew will share how he built a community of over 15,000 members by ditching the typical B2B content and creating engaging, fun, and educational material. Learn how he used witty and non-boring content to capture attention and foster strong connections. Discover practical strategies for creating content that resonates with your audience, driving both engagement and growth. Whether you’re in RevOps, MOPS, or any ops role, this session will offer actionable insights to help you build a vibrant community around your brand.