Achieving Content Market Fit: Driving Pipeline Through Strategic Content Alignment

Unlock the power of content market fit to fuel your pipeline and drive meaningful engagement. In this Game Changers session, we’ll explore how to build a demand generation engine through high-value, educational content that aligns with your audience’s needs—especially in complex or highly regulated industries. Puneeth Ghodgeri, VP of Marketing at Encamp, will share strategies for prioritizing content creation with lean teams, identifying themes that resonate, and tracking content performance to directly impact pipeline growth. Tune in live to gain practical insights on leveraging content as a revenue driver while balancing educational value and conversion goals.